DG Yuengling & Son spent $4.1 million on US measured media in the first nine months of 2021, up from $3.2 million in the first nine months of 2020, an increase of 28.6%, according to Kantar. Spending for the full year of 2020 was $5.7 million.
In a statement, Yuengling cited “Zimmerman’s experience growing brands through its proprietary tools, including its hyperlocal platform, which uses sophisticated models that incorporate geographical shopping patterns, competitor activity, market buying patterns, and psychological/lifestyle data.”
“We are constantly looking for ways to grow our business and best serve our loyal audience, while reaching new consumers,” said Tyler Simpson, Executive Director of Marketing at DG Yuengling & Son. “By partnering with Zimmerman, we look forward to continuing to engage consumers in our portfolio of iconic brands through their buying tools.”
“We are excited to partner with Yuengling as we see tremendous growth opportunity for the brand. Six generations of the Yuengling family have brewed the beer that consumers love for the past 192 years, and we will make sure that the beer that consumers love for the past 192 years,” said Jordan Zimmerman, founder and CEO of Zimmerman. Our media is paying more attention to the famous brand.”
Yuengling’s newest state is Texas, which entered in August as part of the Molson Coors deal, which covers expansion beyond the 22-state presence that Yuengling had before the deal. The creative agency for beer is Laughlin Constable.
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