“Work-life balance isn’t something people traditionally associate with agencies, and we want to make sure that Wpromote isn’t just a place that does a great job, but that supports and cares about our employees through initiatives like our 4.5-day working week, unlimited PTO, and by promoting An inclusive environment in which all employees feel they belong, among other things” Megan Swisher Fanning, Senior Vice President, People and Culture for Wpromote.
Changing the agency’s work and life expectations model hasn’t always been easy, and Wpromote’s Head of Public Relations, Mike StoneWpromote customers get credit for understanding why a better work environment is so important to creativity and results.
“Our clients want to see accelerated growth, and that requires top talent,” Stone says. “They understand that the best way to get there is to treat each employee with respect, support them through any changes in their lives, and invest in their development. Our clients trust us to make sure the work is done, and done well. They can see the results of our investment in our employees at their net profit.
The agency continues to grow rapidly; By the end of 2021, Wpromote is expected to grow to 800 employees from the current 700 and reach 1,000 employees in 2022. The agency’s leadership credits their ability to continue to recruit and hire top talent in a competitive market with a mix of industry-leading professionals and development opportunities. , internal promotion structures that help employees chart a career path, and a diverse roster of clients such as Whirlpool, TransUnion, Avail and Zenni are committed to doing exciting work.
Investing in the agency’s proprietary technology, Polaris, is an essential part of that growth plan, when it comes to improving the employee experience and finding new opportunities to drive performance for clients.
Mike MuthnerWpromote, CEO and Founder, sets the tone with a vision for a better type of marketing that combines the strengths of new technology with innovative expert thinking. “We created Polaris to empower our marketing teams, so they have access to the latest analytics and automation that drives efficiency across all customer data. Then they can spend more time on strategy and more important decisions. This makes their jobs more interesting, unlocks the potential for innovation, and weaponizes them.” To achieve results. This is the future of marketing, and it’s happening right now at Wpromote.”
When it comes to Wpromote’s growth strategy, the final pieces of the puzzle are acquisition and service expansion. In 2020, Metric Digital was acquired by Wpromote, the agency’s fifth acquisition in as many years. Wpromote’s leadership leverages acquisitions to bring top talent into the Wpromote family and expand or deepen offerings in specific channels or sectors. Recently, the agency has continued to set the pace by acquiring Visiture at August 2021.
Finally, following the launch of Polaris, Wpromote continues to invest in and launch new service offerings to keep pace with the ever-changing marketing landscape. In the past three years, this has included building entire teams specializing in Amazon and retail media, performance innovation, media strategy and planning, and digital intelligence.
Wpromote is a digital marketing agency that helps our clients think like a challenge: From enterprise brands to rapidly growing digital disruptions, we believe the right marketing strategy can help every company connect with customers and achieve profitable growth. With 6 offices across United StateWe help leading brands like Whirlpool, TransUnion, Zenni, Adobe and Frontier Airlines achieve their goals through cross-channel marketing powered by digital intelligence. As the best performing marketing agency in the latest Forester WaveWe are proud that we do not respond to the interests of anyone but our customers. For additional information, visit http://www.wpromote.com.
Call: Jessica BrightAnd [email protected], (310) 321-4434