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Why Startups Can’t Ignore SEO Anymore

Why Startups Can't Ignore SEO Anymore
Written by publishing team

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Creating a website is laying the foundation for your startup’s marketing strategy. However, the foundation alone is not enough. What you build on that foundation is what really matters. Search Engine Optimization (SEO) is one of the most rewarding but highly competitive digital marketing channels. Due to its competitiveness, it may appear as a distant dream for many startups, often leading to a mistake that they completely ignore. Here are some of the reasons why startups should incorporate SEO into their marketing strategy.

Effective SEO starts at the planning stage of your startup marketing strategy

Having a solid marketing plan gives your startup a clear direction, which is critical to the company’s growth. Some of the most important aspects of any marketing plan are setting goals and objectives, defining target markets, budgeting, analyzing competitors, and setting priorities by focusing on strengths. A search engine optimization (SEO) strategy is not a one-size-fits-all, and is doomed to fail if it is pursued this way. Therefore, the marketing plan should be strategically aligned with creating a search engine optimization (SEO) strategy specific to the goals and objectives of your startup.

SEO aims to improve your website’s rankings on search engines like Google to increase organic traffic to your website. But getting any traffic to your website may not be the goal and objective of your startup. Therefore, aspects of your marketing plan determine your SEO strategy. A search engine optimization (SEO) strategy serves as a framework for structuring your website and creating content that translates into your startup’s goals and objectives. Even the domain name you choose is related to SEO – all the more reason to include it in the planning stage of your website’s pre-marketing.

Related: Why Exceptional SEO is Crucial to Business Success

Web design: do it once and do it right

Time is crucial to startups, and a sense of urgency is a commendable trait, but this should not be a cause for any complacency. Unfortunately, complacency is exactly what will happen if SEO is not part of your website design and will cause problems in the future. Search engines are very user-centric. They thrive in providing high quality and valuable results for their user’s search queries, and rank websites in the foreground which are considered valuable by the highly sophisticated automated algorithms of search engines. Search engine web crawlers crawl the Internet to discover, index, and rank websites according to their relevance and quality.

Technical SEO is a huge part of website design and an important piece of the puzzle. Optimizing it helps make your website crawlable by search engine robots. Each aspect of its optimization indicates your website’s value to the search engine ranking algorithms, which in turn increases the chances of your website’s rankings going up. The technical SEO elements that you must know and be a part of your web design are webpage loading speed, website security, mobile friendly, responsive web design, no duplicate content, XML sitemap, no broken links, and improper use of robot.txt files and structured data.

Related:5 Tips for Choosing the Next SEO Company

SEO is not an entity of its own

Improving the organic visibility of your website seems like a simple and straightforward SEO goal. But the various factors needed to achieve this goal are much broader, and their application can have a positive impact on various aspects of your startup. As mentioned above, technical SEO contains all the elements that increase your website user experience.

Building links and online mentions is an essential part of your SEO strategy and ranking factor. SEO strategists build links and signals using PR, content marketing, local citations, directories, influencer marketing, and guest blogging. These strategies can get your startup exposure engaging and earning startup backlinks from various trusted websites related to your startup. Backlinks and mentions show a vote of confidence in the startup’s products for both your target audience and search engine ranking algorithms.

Keyword research is market research

You can learn a lot about your potential customers by doing keyword research. For example, you can see which questions they search for related to your products and services and which of your products and services have the most and least searches per month. These are very powerful insights, especially for startups. It helps you discover new topics of interest to your potential customers and reveals valuable information about your products and services.

Keyword Research is the core of your SEO strategy. By learning the common keywords and phrases that your potential customers use to search for startup-related products and services, you can incorporate them into your content to get relevant keywords and drive high traffic to your website.

You can also target keywords or long-tail keywords that have lower search volumes and are less competitive to quickly improve your page rankings compared to highly competitive searched keywords that are difficult to rank for on search engines. All of this is an important part of your SEO strategy.

Build brand awareness, trust and credibility

Achieving the highest rankings in search engines for keywords related to your products and services is like reaching the pinnacle of brand awareness, trust and credibility. This is not possible when you are just starting out. But the SEO strategies you publish go hand in hand with building brand awareness, trust, and credibility. These three factors are important to both search engines and potential customers.

Related: This is what makes SEO important for every business


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