Agencies of all sizes are incorporating web access as part of their offerings. Some do it because it is the right and comprehensive thing to do, others to mitigate the risk of unnecessary litigation and many others are already aware of the fact that accessible sites simply do better. Either way, if your agency isn’t in the web access game yet, it could be left behind.
By making your customers’ websites accessible, you increase their potential access to the 20% of the population with a disability that may interfere with how they use websites. These are not only paying customers but also loyal customers who want to be a part of the digital world. Agencies that understand this are already ahead of the game.
The value that web access adds to your customers’ websites is enormous. Most importantly, clients expect and trust that agencies will turn their attention to web accessibility.
Thousands of agencies provide web access as part of their offerings, and here are some of the reasons why they are prioritizing it as a must-have solution for their clients:
1. Artificial intelligence saves time and money in the process of making websites accessible, making it easy to prioritize them on a daily basis.
AI-powered website accessibility allows agencies to offer web access to all of their clients without having to choose between inclusivity or staying on budget. This is because the automated nature of AI takes care of the heavy loads and does most of the work.
This is especially valuable for agencies that do not have a dedicated developer access from among the staff or cannot allocate valuable resources to this project. Having access to the AI-powered web saves you money as an alternative to expensive services and experts, plus time so you don’t have to become an expert with complex instructions, long processes, and maintenance.
2. AI powered web access technology provides quick and easy 2 minute installation.
Your time is precious and that’s why your new agency endeavors should be justified with a return on investment. Although web access has always been valuable, the process of achieving it can seem a bit challenging for any agency. It’s time to remove the stigma that web access is complex and time-consuming.
Technology has evolved greatly and is now allowing agencies to open the digital doors of their clients to everyone. A simple two-minute installation of an automated accessibility solution on any website makes the process achievable for all agencies.
3. New sources of revenue are created while doing good.
Agencies are constantly looking for ways to generate new revenue. Web access can be easily incorporated as a new source of income for your agency as it is an essential part of building any website.
Just as you charge for development and design as part of your standard bid for any website, the same goes for web accessibility. Thus, you generate more revenue from every website you create, with the added value of being a comprehensive agency.
4. Web accessibility improves performance, from access to SEO and user experience.
AI-powered web accessibility solutions are business-friendly tools that ensure customers are satisfied with the performance of their digital assets. When you make websites accessible, you expect more traffic because you increase accessibility by 20%, since one in five people has a disability that requires website accessibility adjustments. You are not only opening up your goods and services to more customers but also to a wider audience of their peers. That’s because people with disabilities are the most loyal customers: when they find an accessible website, they’ll come back and tell their friends and family, too.
Moreover, the user experience has been greatly improved by allowing people to customize their experience according to their capabilities. By doing this, you will extend the dwell time, reduce the bounce rate and improve your SEO and conversion rates. If the website is not accessible, viewers will bounce back quickly and this may affect your performance score.
5. You will maintain a good online reputation for your agency and clients.
If you’re an active agency in 2021, improving your consolidation efforts shouldn’t be anything new to you. With all eyes on brands and companies to make an effort to include all kinds of clients, and that includes agencies as well. Making websites accessible is not only the right thing to do, but it’s also the best way to stay compliant with accessibility legislation and mitigate the risk of unnecessary litigation.
Additionally, these integration efforts improve online reputation. While there may be no such thing as bad publicity, you can avoid the risk by providing accessible websites to your customers. The hard work you put into building a name for your agency can be further secured by web accessibility, so you’re not in a position to take responsibility for not having an accessible website.
6. Web accessibility is win-win for your agency, your clients, and people with disabilities.
AI-powered web accessibility solutions are valuable to all involved. Your agency helps clients perform better, your clients reach more clients, and people with disabilities have access to the web and all it has to offer. Is it really better than that?
The process of making your clients’ websites accessible and compliant is more agency friendly, so it’s no wonder thousands of agencies are already prioritizing and integrating web accessibility into their offerings. So do not stay!
Gain clarity on the accessibility status of your agency’s websites and compliance with accessiBe’s free, private, and comprehensive accessibility testing tool. Within seconds, you’ll have the information you need to start your web access journey.