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Why choose a career in digital marketing | Digital Ethos | Open Mic

Why choose a career in digital marketing | Digital Ethos | Open Mic
Written by publishing team

Whether you are looking to change your career or just step into the world of work, there are plenty of questions to ask yourself. Likely to include:

What jobs are there?

What jobs are required?

What are my strengths and weaknesses?

How do I know if a job is right for me?

What will keep my attention?

What career will allow me to grow?

And this is just a snapshot of what most people have to consider.

Choosing one profession out of the thousands available is a tough decision to make. Having said that, it is important to think about what you will enjoy and can see yourself doing for years to come.

If you are looking for a good salary, the ability to climb the corporate ladder and the opportunity to learn every day, then a career in digital marketing might be the right job for you.

But what does a digital marketing career look like?

Continuous learning in digital marketing

The digital world is evolving every day due to changing algorithms, which can be a marketer’s worst nightmare and an exciting challenge.

When algorithms change, so do strategic decisions, which means we are always learning and thinking outside the box to keep up with Google. The reason why Google changes its algorithms is to ensure that online users find the most useful and relevant information possible.

So if you’re wondering what an algorithm is, according to the Oxford language, it is “a process or set of rules to be followed in arithmetic operations or other problem-solving operations, especially by a computer.”

To help you understand an algorithm in the world of digital marketing, here is just one example.

On April 8, 2021, Google changed the requirements for product reviews. It stated that it would better reward product reviews that share in-depth research, rather than copies that only cover basic information.

When making such announcements, it is important for digital marketers to take the changes into consideration and look to create a strategy in line with the new rules. It may sound boring but the rewards are worth it, there are some hints and tips on how to go about meeting the new requirements, here are a few to give you a flavor:

  • Show how the product will be used
  • Provide information on how it differs from competing products
  • Consider writing about similar products to help guide the user which is best for them

Here is a link to the history on Google’s algorithms, for more information!

Digital Marketing at Home or Agency

Most digital marketers will likely try the insider life and agency experience, but we’ve put together an insight into what you can expect from both to help you make your initial decision.

What to expect as an internal digital marketer:

  • Gain in-depth knowledge of one company
  • Become a specialist in one industry sector
  • Slower paced and no requirements for external signature operations

When working at home, you will be dedicated to the same company and will only work in one sector but across a wide range of projects. Internally it literally means that the marketing will be done by the direct employees of the brand and will not be outsourced to a third party.

When working at home, you will likely have to get involved in a lot of different areas of digital marketing. From brand guidance to store marketing and media publishing – you will be proficient in different areas of their digital marketing projects.

What to expect in a digital marketing agency:

  • Work with people from a wide range of industries
  • Become a Digital Marketing Specialist
  • Fast-paced and demanding for external client checkouts

Agency life is quite different, you will be working on multiple projects for clients from a wide range of industries. This means that no two days are the same and that you will have to be prepared to plunge into and out of different accounts during the day.

You will be working closely with a number of different clients who will want to share their input, so it is likely that you will have to work with them to ensure they are satisfied with your campaign.

It is likely that you will have a specific role that – rather than doing some of everything – you will focus on either search engine optimization (SEO), pay-per-click (PPC), copywriting, social media, web design, public relations, graphic design, or photography.

digital marketing culture

Company culture can make or break your feelings about a particular profession, so it’s important to know what to expect when it comes to digital marketing.

At most digital marketing companies, you can expect to enjoy the following:

  • casual dress
  • flexible hours
  • The ability to work remotely
  • Supporting like-minded people
  • Dynamic and creative atmosphere

If you are looking to wear suits and travel to meet clients every day, you may find that the digital marketing space is not quite for you.

Digital marketing jobs are everywhere and evolving

Spending on online advertising worldwide has increased steadily over the past decade and a half, which means that the demand for digital marketers has skyrocketed as well. For online advertising to be worth it, customers who pay for this service need people who can provide them with digital marketing strategies to help them get a return on investment.

However, it’s not nearly black and white like that. There are direct and indirect factors that help with ROI, and they are those that make up a comprehensive and successful marketing strategy – and this always includes multi-channel marketing. This is where all the digital marketing services come together to enhance each other resulting in an airtight digital presence.

If your goal is to boost your website’s rankings, you’ll need SEO and PR, but to keep these users on your website, you’ll want: blogs, infographics, resource centers, an easy-to-use store, direct checkouts, and contact forms …and the list goes on!

Why digital marketing is important

With 4.66 billion active internet users worldwide, this is a good place for businesses to start when it comes to promoting their brands. Having instant access to such a huge audience gives businesses equal opportunities as there is a marketing package to suit a variety of budgets, but that’s not all, here are some of the advantages of digital marketing:

  • Influential Buyers
  • Enhances brand reputation
  • Responsive Websites = Mobile Traffic
  • Attracts more conversions
  • Cost-effective
  • Target the right audience
  • Achieving measurable results

digital soul

At Digital Ethos, we have a team of talented marketers including SEO, PPC, PR, web designers, content writers, social marketers, videographers, and graphic designers. Our team is constantly evolving, so be sure to check out this space if you feel digital marketing is the right career for you – we’re always on the lookout for the best talent – feel free to contact us today.

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publishing team