Digital Marketing Websites

What’s The Best Website Platform For Manufacturers?

What's The Best Website Platform For Manufacturers?
Written by publishing team

Consumers today buy differently than they did 10 years ago.

Before the internet, sales teams relied on spam calls, print ads, and word of mouth to grow their businesses. Today, the marketing and sales landscape offers an almost endless number of platforms and channels to reach buyers.

However, none of these digital marketing channels are effective without a powerful website.

A few years ago, the transformation of the manufacturing industry had a slow start. Still a relative newcomer to the B2B digital marketing world, there have been companies that haven’t updated their website in a decade – or some that haven’t even had a website (be sure to check for signs that your website is out of date). if you are not sure).

But lately, we’re seeing more and more manufacturers willing to get their hands dirty and create a new website themselves. With so many easy digital tools out there, it is no surprise that industrial companies are taking the lead.

One of the best options in the manufacturer website builder market today is WordPress. Over 64 million websites use WordPress. This platform allows you to create powerful experiences for your customers and gives you the tools you need to make adjustments as needed and make sure your site is found by relevant users.

Then there is Wix, which our data shows as another popular alternative that you may have come across for website design. So how does Wix stack up against WordPress? Which one should you choose for your website platforms? Let’s go through a quick comparison.

What is the difference between WordPress and Wix?

The biggest difference between WordPress and Wix for manufacturers is Personalization.

Wix attracts small manufacturing companies and startups to its drag-and-drop features that allow you to design a simple website without formal design or development training.

Think of it as industrial standard versus custom made products: Standard products may come in different sizes or specifications, but generally the basic design and structure cannot be changed. We hear a lot of manufacturing leaders that it’s hard to make changes to their website, so their pages tend to go months or years without updating. With WordPress, this is no longer a challenge.

Here is an overview of the differences:

WordPress vs Wix for Website Building - Best Website Platform for Manufacturers

With WordPress, users download software before creating a site (good thing, because it creates a website platform that can be modified and redistributed over and over again for free). Although Wix users do not need to spend a lot of time to learn the platform like WordPress For users, WordPress offers more powerful and customizable page builder plugins.

Even though Wix is ​​a tool/service and WordPress is software, they are two completely different experiences at first.

WordPress vs Wix Comparison: Which is SEO Optimized?

Let’s refresh your memory on the marketing acronym, SEO. SEO stands for Search Engine Optimization and it is the process of optimizing your website to rank higher in Google and other search engines.

Learn more: Search Engine Optimization (SEO) Basics for Manufacturers and Industry

Search engine optimization (SEO) is a big part of the strategy to generate more qualified leads and is one of the top reasons why most industry companies use WordPress for their website. As we covered above, Wix limited customization It can hinder advanced SEO techniques, such as development optimizations for site speed. Page speed is important because target audiences require a smooth and fast user experience. Studies show that if a page takes more than 3 seconds to load, more than a quarter of users will click away and choose a different search result – potentially a competitor.

Wix Analytics has a site speed dashboard to see how your site is performing but Wix sites load slower than Those built on HTML (eg WordPress). In fact, a 2019 analysis of more than 150,000 small business websites revealed that Wix performed the worst in Google PageSpeed ​​results.

8 Reasons to Use WordPress

As the company grows, the purpose of the website evolves with it and more web pages may need to be created to support new products and services and changing customer needs. You can’t just create a website and expect people to find you online if you don’t have fresh content to increase your SEO. Remember that better content that targets your buyers brings your website closer to the top of the first page of Google, which increases the chances of you being found by more customers searching for the products and services you offer.

Fun fact WordPress actually started out as a blogging platform before it evolved into a website builder, so you can also expect WordPress to be more advanced in this section than Wix.

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WordPress vs Wix Comparison: Which is the Best Lead Generation Platform?

Wix is ​​a great tool for small business owners due to its easy-to-use templates and intuitive interface. While the Wix App Market offers over 250 marketing, analytics, and other business tools, it doesn’t compare to more than 55,000 WordPress plugins.

Wix Market vs WordPress Plugins - Best Website Platform for Manufacturers

No matter what platform you use, effective lead generation needs a clear goal and strategy. Your website is the foundation of your lead generation efforts but there are many components that must align to see results. You have to understand who your prospects are, their buying habits, be up to date on buyer trends, and utilize all digital marketing channels to successfully drive traffic and convert them into leads – and that means emails, videos, and paid campaigns all together.

Dive deeper: 32 Tips, Tricks & Ideas for Industrial Lead Generation

CJ Winter is a yarn winding manufacturer and has invested in a new website focused on educating the industry about the cold root rolling process and tools. They publish a variety of content, guides, and videos to keep buyers engaged and their website at the top of search results. Their new website and online marketing efforts have doubled their sales growth year on year!

💡Thomas Tip: CJ Winter’s growth is also attributed to its company profile on Thomasnet.com where more than 1.3 million B2B buyers, engineers, and purchasing managers source industrial products and services. Get started with a free company profile today.

Migrate from Wix to WordPress

Unfortunately, migrating a website from Wix to WordPress isn’t easy, because Wix servers own all the content you create. So if your business is growing and you’re looking to upgrade from Wix to WordPress for advanced SEO and customization, check out the following checklist:

6 Steps to Migrate Your Website from Wix to WordPress

1. Buy a new web hosting

Since using Wix means that Wix is ​​hosting your site, migrating your site to WordPress will require you to purchase a new web hosting account. Once you make this purchase, you will be able to install WordPress on your account.

2. Create a temporary domain

If you set up your domain using a premium domain with Wix, you will need to create a temporary domain on your WordPress side while still transferring all the content from your live Wix site.

3. Settings and plug-ins

Before customizing your website, it is important to make some backend settings. When you log into your WordPress account, you will see your dashboard. At this point, it’s a good idea to move on to the following to get started:

  • Settings > Permalinks And update your url structure to make it more readable.
  • Settings > General Create your site title and logo.

WordPress Settings - Best Website Platform for Manufacturers

It is also a good idea to check out some of the basic plugins and their features. There is a lot to choose from, but these plugins can help your website perform better in terms of SEO, content, scheduling, and more. Some of our favorite plugins include: Yoast, Jetpack, Google XML Sitemaps, and Gravity Forms.

4. Design your new website

Next, it is important to customize your website design. WordPress offers thousands of themes to get you started building and crafting your online presence. Maybe you need some inspiration for your website design?

Here are additional references to guide your design:

WordPress Templates - Best Website Platform for Manufacturers

5. Move blog and website pages

While you can download your blog’s RSS feed (Really Simple Syndication) for easy migration of blog content, the only way to move other website’s content to WordPress is manually or through paid services with website experts. yThe length of time a full transition will take depends on the size of your site and the pages and content you have to publish.

Learn more:

6. Transfer the domain name to a new provider

If you have a premium domain registered with Wix, you will need to transfer it as soon as you transfer your site content.

  • Sign in to Wix
  • Go to Subscriptions
  • Click Domains in the dropdown menu
  • Choose the appropriate field
  • Select the Advanced tab
  • Choose to move away from Wix
  • Click Send Code
  • You will receive an authorization link via email to convert to WordPress.

Determine which website platform you can scale with

Choosing which CMS to use is a business decision that shouldn’t be late. Each platform has different capabilities, features, and tools that can make or break your digital marketing efforts. We understand that the above steps go a bit beyond website basics, but building a highly-converting optimized manufacturing website is essential to your business success and no longer a “cool thing” – so it’s important that you base your decisions on your growth plans.

For example, if opening new sites or partnering with other countries is one of your business goals, then WordPress is available in 57 different languages ​​and is used in more than 175 countries, making it a truly global platform. Some of the biggest global brands use WordPress like eBay and The Walt Disney Company, but they are also preferred by small businesses.

Need help deciding what to do about your website? Contact our web design experts for help. Our industrial marketers are backed by certified engineers so we understand the intricacies of your manufacturing business and can guide you through every stage of your growth. We’ll run a free digital health check on your website to let you know how you compare to your competition, what you can improve to reach more B2B buyers, and increase online sales.

“We tried other people with our website and marketing but found that their focus was not on manufacturing, and Thomas is. We get a lot of activity now and consistent results weekly – a lot of inquiries thanks to Thomas and our online marketing efforts,” Ron Delphini, President of Engineering Specialties, Inc.

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BONUS: The Best E-Commerce Platform for Manufacturers

the rise of Adoption in e-commerce Product data management techniques are in escalation. But there are many solutions and tools that manufacturers can choose from. What platform generates leads while providing engineers and B2B buyers with what they need to make an easy buying decision? Read our comparison of two popular e-commerce industry brands in our recent post: “Thomas Navigator Vs. Shopify: What’s the Best Catalog Management Guide and Ecommerce Toolkit for Manufacturers?”

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