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Utah and The Brandr Group Launch Group Licensing for Student-Athletes

Utah and The Brandr Group Launch Group Licensing for Student-Athletes
Written by publishing team

Salt Lake City The University of Utah and Brander Group (TBG) have entered into a volume licensing agreement to benefit the university’s student-athletes. This partnership enables student-athletes from the reigning Pac-12 soccer champion, as well as all 20 of its affiliated sports, to explore new opportunities to profit from Name, Image and Likeness (NIL) using the school’s official trademarks and logos.

“Through our phenomenal Elevate U program, we have continued to explore all possibilities for our student-athletes to take advantage of NIL’s opportunities,” said the Director of Athletics. Mark Harlan. “This partnership with the Brandr Group adds an important component that will expand those opportunities through volume licensing and the use of university logos and marks, which will truly increase the way they can benefit as student-athletes at the University of Utah.”

The partnership with the Brandr Group allows for mass use of Student Zero athletes in corporate licensing and marketing programs, which are co-branded with Utah state logos and trademarks. Student-athletes will have the option to voluntarily join a group licensing program. TBG will facilitate group licensing opportunities on behalf of student-athletes, and the program does not limit individual NIL rights. Prospective licensees interested in learning more should contact Kathleen File at TBG.

“From Utah’s basketball traditions to their Rose Bowl appearances in football, the Utes have set the standard for athletics excellence, and we are thrilled to collaborate with them to bring student-athlete group licensing options to life,” Wesley said. Haynes, CEO of TBG. “Now, Utah players can take advantage of their zero-sum deals through co-branded opportunities across UTIS’ vast portfolio of marketing and sponsorship. This also creates a new way for Utah student-athletes to interact with ardent fans of the program through sales of T-shirts, collectibles, – T-shirts trading cards, video games, and more.”

Products that combine team logos and player names and numbers have captured a large portion of professional-level licensed sports merchandise sales for decades, and this program opens the door to the same opportunities for college-level student-athletes. Fans can expect to be able to purchase official Utah merchandise, including team jerseys, along with the name and number of their favorite players who have joined the respective group licensing program once TBG enters into agreements with the school’s established brand licensors.

TBG, a branding, marketing and licensing agency, will administer and manage the program as well as develop licensing opportunities on behalf of student-athletes. With decades of collective management experience for some of the world’s largest brands, TBG also operates a group rights program for the NFL, NBA, and MLB players’ associations in the college space.

About Brander Group

The Brandr Group (TBG) is a brand management, marketing and licensing agency backed by a team with decades of experience in the collective management of some of the world’s largest brands. TBG has emerged as the leading agency for volume licensing programs, leading the efforts of more than 30 college athletic programs and their student-athletes in the name, image and likeness category including the biggest brands in college athletics. TBG partners with prominent brands, colleges, sponsors, corporate brands, athletes, and events to grow, diversify and invest in intellectual property through professional brand management and licensing endeavors. For more information, please visit

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