Converting visitors into potential customers is exactly what businesses want. But it’s not a walk in the park. One proven way to attract signups is to create a call to action or CTA. There are many effective examples of calls to action that can boost conversion rates.
Examples of a call to action
There are many examples of calls to action to choose from at different stages of the marketing funnel. For example, in the early stages, a simple call to action that encourages potential customers to try your solutions can be very effective for communicating with them. Here, something as simple as a 30-day free trial can come in handy.
Let’s now look at more examples of calls to action.
Call-to-action is effective in the early stages of the customer journey when companies want to nurture new leads. The potential customer is not encouraged to make any purchases yet. Instead, the CTA provides an opportunity for businesses to share useful updates.
2. Join us
If you have an online community that you would like to promote, a join us call to action may be helpful. A call to action is also effective when you are trying to promote an event such as a webinar.
3. Start the free trial
A free trial is often the biggest incentive for potential customers to try a product or service. A call-to-action works especially well when your product is expensive and your potential customers need to try it out before investing.
4. Read more
One way to draw attention to longer-gated content is to share a snippet that can entice potential customers to learn more. This is where the Read More CTA button can come in handy. Here, the effectiveness of the CTA depends on the CTA transcript. Unless you have strong text, you won’t be able to get your audience to read more.
5. BUY NOW
Buying now is one of the most popular calls to action in e-commerce. From the perspective of the customer journey, it is best to introduce it at the end of the process
Download CTA is effective for lead generation. Whether it’s an e-book, a technical document, or a case study, the download CTA button can help businesses convert leads into leads. Downloadable content needs to add value to inspire potential customers to take action.
7. Schedule a call
This is a typical sales CTA that encourages potential customers to reach out to experts to learn more. This can be useful for companies that provide specialized services. For example, companies that provide IT support or travel reservations can add this option to provide a more personalized experience for users.
8. Register now
Planning a webinar or podcast? The Register Now CTA button is useful and important. With a CTA, companies can encourage users to sign up for special events. This CTA works well across formats (email, landing page, and ad).
9. Follow us
For many small businesses, building followers on social media is beneficial in many ways. It can help them in word of mouth marketing and create an effective channel of promotion. This CTA aims to help companies grow their social media following. To be able to have success with this, it is important to motivate users. Some of them may include the latest updates, discounts and exclusive offers on social media channels.
10. Watch now
This CTA works for videos. Here, the focus is on letting potential customers know that they can find useful information by watching a clip or video.
Realistic Call-to-Action Examples
Many small and well-known brands are actively using CTA buttons to drive customer actions. Here are some examples of calls to action to inspire you.
11. Chakahari (shop now).
CTA in this Facebook ad is simple and effective. It encourages the audience to start shopping after giving them enough reasons to click the button. The benefits are clearly stated and the copy is interesting enough to entice the potential customer to explore more. Also, pay attention to the visual elements that convey key messages.
12. Spotify (start the free trial)
On Spotify.com, the same CTA (Start Free Trial) is strategically placed in two places. This is interesting because Spotify CTA requires potential customers to try the free version before making a purchase. Many Shopify customers are small businesses who will appreciate a trial before paying. Realizing this, Shopify encourages them to choose a free trial before purchasing a plan.
13. HubSpot Blog (download now)
The uniqueness of HubSpot Blog is its content. It has many articles, e-books, guides and courses. With his CTA HubSpot he has focused on generating leads. The gated content is suitable for prospects reading the article. In this way, the site keeps visitors engaged. Once they reach it, visitors will be redirected to relevant content that they may find useful. This is a great way to showcase content and keep an audience on the site.
14. Steve Olshear (Very Limited)
In this email, podcast expert Steve Olscher creates a sense of urgency in his target audience. The movement phrases “very limited” and “end immediately” stand out because they tell the audience that they will miss the opportunity if they do not act now. This is an example call to action that shows how companies can entice the public to act quickly
15. Netflix (Getting Started)
Netflix gets straight to the point with its CTA. The Netflix CTA clearly mentions two values that its audience will find important: the option to watch shows anywhere and the freedom to cancel at any time. The focus here is on simplicity. For busy customers, this simple call-to-action saves them time and gives them more reasons to take the required action.
16. SelfGrowth (Register for a webinar)
When it comes to webinars, it’s important to keep your calls to action straight. In this example, SelfGrowth highlighted the free webinar portion very effectively. Placing a CTA is also very interesting because it requires quite a bit of scrolling to get to the landing page.
17. Vimeo (see plan, sign up for free)
Vimeo has two CTAs on its website: See plans and join for free. What’s really interesting about both calls to action is how effectively they highlight the free part. When the user clicks on the View Plans option, they are shown all the free trials available to them. The goal is very simple: display all the free plans to the target audience on all landing pages to grab their attention and induce the desired action.
18. Aquaspresso (Send me specials now)
Coffee company Aquaspresso uses CTA’s creative version in its popup. They are also clever in the way they bring the full experience of ordering real coffee by highlighting today’s specials. The idea here is to make the audience feel like they will miss the specials if they don’t act now. Nor did they follow the usual “try our products” prompt to 0 action. This makes it difficult for the audience to ignore the popup.
What is a call to action?
A call to action, in simple terms, is a direct text that invites the audience to take a particular action. It can take different forms depending on where the audience is in your buyer’s journey or what kind of content you want to drive. Some of the most popular calls to action include read more, sign up, sign up for free, and buy now.
There are two types of CTAs: primary and secondary. Primary CTAs encourage the potential customer to take the required action while secondary CTAs offer an alternative action. The goal is to find ways of how to get more conversions.
Why you should use a call to action
Without a compelling call to action, it is difficult to convert potential customers into purchasing customers. It’s also hard to keep them occupied throughout the buying journey. This is why including a basic call to action is critical to marketers.
- Increase conversions: Research shows call-to-action buttons are read by 90% of e-commerce prospects. For website visitors, a simple CTA is a much more intuitive and effective method. When they have a clear action to take, they will be more interested in staying engaged.
- Lower bounce rates: Calls to action on landing pages can keep audiences engaged and play a major role in reducing bounce rates. Through creativity and clear customer journey planning, companies can guide users to the right content to not only reduce bounce rates but also ensure they keep coming back for more.
- Metric Measurable: One of the main reasons why CTAs are useful in digital marketing is the ability to measure their impact. Marketers can easily measure and improve their marketing campaigns based on the results.
- Expand the following social media: With a good call to action, you can direct potential clients to follow you on social media. This is useful for building followers and encouraging positive word of mouth.
- Enhance user experience: From a user’s perspective, a good CTA is useful because it prompts them to take the desired action. Without it, they may leave the site and end up elsewhere.