Digital Marketing Websites

TruLaw Extends Service Offerings to Law Firms; SimplyConvert Partners with The Search Engine Guys under TruLaw Brand to Change How Plaintiff Law Firms Generate Client Inventories – Business

2582 Trulaw Logo 300x150 2
Written by publishing team

EDWARDSVILLE, IL, January 12, 2022 – SimplyConvert and The Search Engine Guys (TSEG) today announced that they have entered into a strategic partnership under the TruLaw brand, creating a new integrated store to meet the customer acquisition needs of under-the-law businesses.

Created to make it easier for consumers to get instant legal guidance, TruLaw has been a trusted consumer legal resource since 2015. Now in its seventh year, TruLaw dominates the consumer-facing digital legal space, engaging more than 130 million potential clients annually.

The partnership between SimplyConvert and TSEG allows TruLaw to extend its service offering to every medium where potential legal clients can be found.

Under the TruLaw umbrella, this strategic partnership now offers law firms the following services, with a single point of contact and real-time reporting:

  • Website design
  • Search Engine Optimization (SEO)
  • Status evaluator instant chat solution
  • Generate Paid Search Results
  • Leading generation on social media
  • CTV/OTT Lead Generation (Hulu, Sling, etc.)
  • call center
  • intake team
  • Customized drip customer marketing
  • Package review and fulfillment: power of attorney, medical authorization, health care provider information, secondary questionnaire
  • lead management system

As an attorney who built SimplyConvert as a solution to a client’s clutter, Jesse Horman understands the pressures of running a plaintiff law firm with outdated and disconnected tools. “We thought it was enough for us to build the tool that provides complete transparency for all marketing efforts,” she said. “We’ve learned that providing real-time information provides plaintiffs with flexibility to deploy marketing efforts as soon as new lawsuits arise or to adjust efforts when ROI requires.”

“But, over the past few years, we found that many marketing companies, live chat providers, and call centers became comfortable with their old offerings and had no interest in switching as expectations of legal consumers changed. Then we found TSEG.” “Combining forces with TSEG only makes sense: our primary goal is to simplify all intake, and thus make law firms more profitable. Under the TruLaw umbrella and with the help of TSEG, we’re doing just that.”

Chris Massaro, CEO of TSEG, agreed. “When it comes to SEO and advertising, we have been delivering great results to our customers for years — from websites that are design forward, to helping companies rank higher in search results to showing their ads in front of the right target audience,” he said. “But we wanted to help our customers take the next step in converting leads into signed customers. That’s where SimplyConvert comes in.”

SimplyConvert and TSEG will continue to operate as standalone products. But, Hormann explained, for lawyers who want a “white glove” service, there’s no better solution than TruLaw — a seamless way to work with both SimplyConvert and TSEG. TruLaw companies are also able to unlock SimplyConvert services and features available only under a partnership and access the Gold Standard Customer Acquisition Service Offer.

About SimplyConvert

Created by an attorney tired of not having the right technology for her company’s client needs, SimplyConvert uses case-based questions to turn chat conversations with your website visitors into signed customers.

Recognized by the ABA as one of the 2020’s leading innovators in legal technology, SimplyConvert’s client-focused approach gives today’s legal consumers the instant legal guidance they need, while providing law firms with a comprehensive system to manage the client acceptance process from initial conversation to contract. With law firm CRM, standards-based qualification, instant notifications, inline contracting, automated client follow-up, and referral management in one seamless platform, client onboarding is simple, giving law firms the freedom to focus their valuable resources on clients. To find out more, visit

About TSEG

The success of The Search Engine Guys (a division of Cloud8Sixteen, Inc.) in digital marketing for law firms is largely due to our 14+ years of experience in a research and data-driven approach to the legal field. Our strong understanding of the legal world stems from the company’s founders, long-term relationships with clients, and our team of social media research and marketing professionals who continue to keep us at the forefront of the industry. For more information, visit

Tags: Law Firm Client Acquisition, Search Engine Optimization for Law Firms, Addressing Law Firm Clients, Law Firm Lead Management, Law Firm Paid Search, Law Firm Website Design

See the campaign:
Contact info:
Erin Heffley Director of Marketing, SimplyConvert, erin @

IPS, Reportedtimes, Google News, PR-Wirein, Financial Content, Menafn, Extended Distribution, iCN Internal Distribution, Legal Newswire, Legal Tech, Legal Technology, English

Contact info:

Erin Heffley
marketing manager

About the author

publishing team