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Tracking Outbound Links with Google Tag Manager for Google Analytics

Tracking Outbound Links with Google Tag Manager for Google Analytics
Written by publishing team

Tracking outbound link clicks can give you insight into the user behavior of your website. Your website may contain internal links on your web pages to help users explore your website.

You may also have outbound links that bring users to other websites. These links may include external resources that you want to reference so that you can find them as a valuable resource yourself.

Your website may contain links to payment gateways or other types of websites. Whatever the case may be, you can track outbound link clicks using Google Tag Manager with Google Analytics.

Google Tag Manager is a great tool that you can use to publish tracking for a number of user actions, including file downloads and scroll tracking, without developer support.

WHY USE GOOGLE TAG MANAGER

Not only does Google Tag Manager provide you with eavesdropping developers to implement tracking, it makes it easy to track a lot of user actions on your website like outbound link clicks.

There are several ways you can easily track outbound link clicks. Google Tag Manager actually provides you with a built-in variable that you can use specifically for outbound link tracking. You can configure an automatic event variable to check if clicks on links are outgoing.

If you want to exclude affiliate websites, for example, a subdomain or other website in your ecosystem of your digital presence, you can easily add an exclusion list.

Not to mention that Google Tag Manager also allows you to test the tracking yourself.

Examples of external link tracking

Certain web pages on this Site may include external links to the Growth Learner YouTube channel, social media channels, or other web features in the Growth Learner ecosystem.

For example, if one of the website’s goals is to drive traffic to a YouTube channel, a goal can be created using the link event issued specifically for the YouTube channel.

Another site that uses many external links is USA.gov. It is a government website that directs visitors to government information, resources and services.

By looking at the homepage above the fold, you can tell that they likely have a number of outbound links to other government websites.

USA.gov . website

The web page with information about applying for passport renewal may include an external link to state.gov. The Tax Refund Status and Stimulus Verification web pages will likely include an outbound link to IRS.gov.

Use of external link click data

Depending on what outbound links are and how close they are to website goals, a goal can be created based on the user clicking on that external link. Just like the Growth Learner YouTube channel example.

For content sites such as USA.gov, external links may serve an important purpose of the site. If the user arrives on a page whose sole purpose is to provide outbound links to the correct resource, tracking those outbound link clicks will be of great value.

Tracking outbound link clicks can give you insight into the success of your web pages. You can use this data to improve the experience and value you provide to your visitors.

This article originally appeared on Growth Learner and was pPosted with permission.


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publishing team