There must be something in the water in Tombras: The Knoxville, Tennessee, agency has just had four major new business wins. The store faced the duties of the creative recording agency Josh Cellar Wines after a consultant-led review by RallyCry. Tombras is also named the full service agency for the RealTruck truck accessories brand; Telecommunications and proprietary technology company, C Spire Wireless; And the luxury destination Sea Island. The latter was an account formerly owned by the Richards Group, according to that agency’s website.
With these new earnings, the agency represents clients with an annual media spending of nearly half a billion dollars, according to a spokesperson.
“This is a very exciting time for us to bring these iconic brands on board,” said Dolly Tombras, President of Tombras. “Connecting data and creativity to business outcomes works for the benefit of our clients and the agency, and we couldn’t be more active in transferring the full power of our model to their business.”
In August, Tombras partnered with Hotels.com to launch her first job with a new agency after previously working with CPB since 2013.
These accounts win a hotline for Tombras. In June, Tombras was named AOR creator and media for Edible, launching its first campaign for the brand in late August. In February, the store was named Media AOR for the American Cancer Society, beating out current Zenith. In May, Mozilla chose the agency as its registered social media agency, and in the same month, it launched its first campaign for retail chain Big Lots, of which Tombras is the company’s creative agency. Tombras is also the creative AOR for Pernod Ricard’s American whiskey portfolio and launched a campaign for Jefferson’s bourbon earlier this year.
Droga5 dubbed AOR Enphase Energy
Droga5 has been named a creative and media agency for Enphase Energy, a global energy technology company. This is the first AOR relationship for the brand, which is gearing up to launch a series of new products designed to accelerate the electrification of homes, businesses and entire communities. Droga5 will work with Enphase to develop a new creative perspective for the brand that highlights the company’s goal of “mainstreaming the transition to a clean energy future through communications that penetrate and demystify a rapidly growing category,” according to a statement by the agency.
McCann Worldgroup Named Cynthia Augustine As the Chief Global Talent Officer, a role previously filled by Marjan Banah who will be turning to another opportunity according to a statement released by the agency. Augustine joins the IPG Brothers Agency Network FCB, where she has held the position of Chief Talent Officer Globally for the past 10 years. She has also worked in leadership roles in human resources and talent for companies such as Scholastic, Time Warner, and The New York Times.
Core GroupME hired Tracy E. Denkins As the new head of media for North America. Prior to taking the newly created position, Dinkins was most recently Chief Customer Officer at Omnicom’s PHD Media. Prior to that, she held leadership positions at Carat USA, GroupM’s Mindshare and MEC.
Ogilvy promote Batu Newtimans To the CEO of Ogilvy EMEA where he will be responsible for business across Europe, Middle East and Africa, which includes public relations, growth, innovation, advertising, health and expertise. She takes over as Paul O’Donnell, who will continue to serve in his role as regional president and close partner with Nuytemans. Most recently, she worked as Chief Global Growth Officer for Ogilvy’s Growth and Innovation Unit. Prior to this, Neutemans, who has been with the agency for over 23 years, held various executive positions including CEO of the MENA region and a joint role as CEO of EMEA with CEO Ogilvy and Social.Lab Brussels.
Spotlight on domestic violence
The NO MORE Foundation has teamed up with GentleForces, a recently formed creative and social impact agency, for an initiative that responds to the increase in domestic violence during the pandemic, according to a statement from the foundation.
GentleForces has brought together more than 80 volunteers from creative, production, media, entertainment and animation to create the “Join the Chorus” initiative that urges collective action to stop domestic and sexual violence and includes short films and a social media campaign with artist FKA Twigs and actors Rose Byrne and Thandwe Newton.