Marketing Agency

This week’s North East appointments

This week’s North East appointments
Written by publishing team

Tom Etherington, Ian Macintosh and David Watts – Advanced Research

Newcastle-based research marketing agency Evolved Search has announced a number of board-level roles within the company, with Tom Etherington progressing to become the agency’s managing director.

Etherington, 29, joined the award-winning agency in 2017 as Head of Research and has since progressed to board level, most recently as COO who leads the delivery of agency services and people-related initiatives.

His promotion to managing director will put him in charge of the overall management of the agency and the goal of generating £10m in annual revenue by 2024.

Agency founders Ian Mackintosh and David Watts have also been appointed to new roles, becoming CEO and CTO, respectively.

Ian will focus on the overall success of the business and will have a keen eye for the next two to three years, with Watts overseeing innovation and the development of new services to further enhance the agency’s offering.

CEO, Ian McIntosh, said, “It’s great to be able to deliver this role to Tom, which he so well deserves. This is a natural move for Tom, having been such an essential part of our growth for the past five years and already overseeing a significant portion of the business.”

“He is one of the most competent people I have ever worked with and he is very close in terms of skill set, as well as understanding our industry incredibly well. He is a great person and a natural leader.

Tom, who took on his new role at the beginning of January, said, “This is a huge opportunity for me and I am delighted that Ian and David have placed such trust in me. We have enjoyed tremendous success and growth so far, so I look forward to being attached to this new role and fulfilling the ambitious plans we have for the agency.”

Alexis Wood and Michael Taylor – Hay & Kellner

Two young attorneys from the Northeast have been appointed as solicitors by the Northeast Law Firm Hay & Kilner after successfully completing a two-year training program.

Alexis Wood and Michael Taylor did four of six months in different departments within the Newcastle-based firm, helping them gain a range of hands-on legal experience and identify their strengths and areas of interest.

Alexis and Michael took training benches across clinical neglect for Hay & Kilner, commercial property, private client and construction teams before settling on joining the Special Clients and Clinical Neglect teams respectively.

Besides learning on the job, they have also completed the Professional Skills Course at Northumbria University, a mandatory qualification administered by the Bar Regulatory Authority that must be successfully undertaken before one can practice as a solicitor.

Michael holds a law degree from Durham University and is eligible for a legal practice course from Northumbria University, while Alexis holds a degree in Chemistry from Durham University before deciding whether to change career direction.

She spent a year working as a Legal Assistant in Hay & Kilner’s Residential Estate Unit before beginning her training, a position she held after completing her Postgraduate Diploma in Law and Legal Practice Qualifications in Northumbria.

Alexis Wood said: “The diversity of the work, the scope and regularity of client contact and the industry reputation of our partners in this field made the client’s business stand out for me and I enjoy being part of a very supportive and encouraging team.”

Michael Taylor added: “The company responded very quickly to the evolving situation and ensured easy access to all essential advice, support and guidance for any training contract.”

Holly Far – Horizon Works

Northeast-based business-to-business marketing agency Horizon Works has hired a new employee to support its creative, public relations and digital offerings.

Holly Farr joined the company as a Digital Marketing Executive and has extensive copywriting skills in addition to her experience managing websites and social media.

Holly has a background in creative writing and recently graduated from the University of Sunderland with a postgraduate degree in Marketing. She has experience working on digital marketing for a range of charities and joined Horizon Works to advance her career in B2B Marketing.

Horizon Works, headquartered in Northumberland Business Park near Cramlington, Northumberland, provides marketing, strategy, public relations, digital and creative services. It has seen a growing demand for its digital expertise, driven by companies that want to increase their visibility and connect with customers and prospects online.

Commenting on her appointment, Holly said: “Joining Horizon Works has given me the opportunity to work in a B2B marketing environment and develop my digital marketing skills after my studies.

“I am looking forward to building my marketing career with the Horizon Works team and working on projects for our innovative clients.”

Samantha Vasalu, Founder and Managing Director of Horizon Works, added: “Holly is a fantastic addition to our team and her background in marketing and creative writing will enhance our marketing capabilities. Working within our team, Holly will have the opportunity to develop her skills and learn in a dynamic and creative environment.”

Lisa Eaton, Kate Meredith, Julie Maughan, Sarah Buffalo, Lianne Welford, Lindsay Todd – Smart Works Newcastle

Smart Works Newcastle, the charity that helps unemployed women return to work, has appointed six new members to its Board of Trustees.

Lisa Eaton, Kate Meredith, Julie Maughan, Sarah Buffalo, Lianne Welford and Lynsey Todd all bring “invaluable skills” to the organization as it ramps up plans to double the number of women it supports in the Northeast, which currently has the highest unemployment rate in England.

Sophie Milliken, Head of Trustees for Smart Works Newcastle, commented: “This is a truly exciting time to welcome our new Trustees to the Board of Directors. All six new members will have specific areas of responsibility, play a key role in driving growth and, ultimately, helping more women in employment and fulfillment of professions”

The new trustees will complement a diverse and already experienced board that will be responsible for overseeing the day-to-day operations and fundraising, as well as encouraging participation in the charity’s training and apparel service.

Lisa Eaton, Managing Director of Marketing Institutions The Unwritten Group and Fabric Academy said: “I am very excited to help drive Smart Works Newcastle forward and achieve our ambitious goals. I look forward to supporting the executive team to expand their offering and reach a larger audience.”

Kate Meredith, Director of Finance for Turkey, Middle East and East Africa at MSD added: “I was initially drawn to the organization after seeing how much it boosted confidence and the starting point it could provide for women wanting to change their lives.”

Julie Maughan, a freelance HR consultant and trainer, who also serves as a member of the Newcastle Employment Tribunal, said: “I understand that having safe work – and the trust it can bring, can change lives. I feel proud to be part of the team at Smart Works Newcastle. “.

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