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The Select Group hires former NTUC LearningHub head of marketing and comms

See, NTUC, marketing, communications
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F&B Group, Select Group has identified See Wee Heng (pictured) as Head of Marketing and Communications, who will be responsible for the group’s digital transformation. In his new position, he will report to Select Group Founder and Director Vincent Tan-Chor-Kun.

See was previously Head of Marketing, Branding and Communications at NTUC LearningHub (LHUB) for four years. During his time there, See helped the organization on its digital transformation journey, particularly in the customer and outreach segment.

See said in a statement that the pandemic has provided a push for NTUC LearningHub to make the leap from a hybrid model to fully embrace digital and social channels of consumer awareness. “NTUC LHUB was left in the safe hands of the Marketing, Branding and Communications team. They now have a strong and well-established brand with a strong and engaged social base, as well as a stable, high-quality customer flow supported by a team of experienced digital marketers.” Also credit his former CEO, Kwek Kok Kwong, for mentoring and giving him the opportunity to lead the marketing, branding and communications team as well as giving him a seat at the management table.

Prior to NTUC LearningHub, See was Associate Director of Corporate Communications at The People’s Assembly for nearly three years, and prior to that, he served as a member of the Media Literacy Council, the Information Media Development Authority for nearly two years; According to his LinkedIn. Previously he was an assistant manager at Acsendas, owned by CapitaLand, where he oversaw digital and social marketing, internal communications, and tenant relations functions for the company. According to his LinkedIn, he has also held management positions at MediaCorp, the Singapore campus of James Cook University in Australia, and SingPost.

See said he is excited to contribute his diverse expertise and experience to the food and beverage industry. It also aims to continue and expand the digitization trend in this sector, by setting its sights outside food delivery apps and websites. He added that he is ready for the hard work of transformation, which he believes will come when hearts and minds are won through trust and small gains along the way.

He is also the founder of the local food, travel and lifestyle blog AspirantSG. interactive marketing He has contacted NTUC LearningHub and See for comment.

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