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Taggbox, a boot-strapped SaaS start-up is helping global brands blend authenticity into marketing with users’ content

Taggbox, a boot-strapped SaaS start-up is helping global brands blend authenticity into marketing with users' content
Written by publishing team

Ani |
January 10, 2022 15:42 he

Jaipur (Rajasthan) [India], Jan. 10 (ANI/Helin Spark): In its three years of founding Taggbox, it has helped more than 10,000 brands globally including Silicon Valley giants solve their problems of gaining the trust and engagement of potential customers by leveraging The power of user-generated content. in marketing campaigns.
Taggbox, a Jaipur startup, started as a social wall tool that helps brands capture and engage their audience by displaying content created by people like themselves on websites and digital screens.
It was the credibility and familiarity of the content that piqued the interest of the masses, in addition to the fact that consumers are looking for honest content that gives them a realistic image of the brand and its product. While for brands – increase their reach, brand awareness and profits.
Since its founding in 2018, Taggbox has enhanced corporate marketing efforts by tapping users as top brand marketers and adding a ‘human touch’ to agenda-led promotions.
“When we dive deeper into this topic, the role of user-generated content (UGC) as a marketing strategy that brands cannot afford to let go of has become explicit,” says Neeraj, CEO and co-founder of Taggbox.
Since users’ behavior tends toward authenticity and relevance, the dominant approach of including fictional elements and managing self-promotion fails to gather traction and interest.
Neeraj further explains, “Consumers interact more with commonalities. Real people who share their unbiased view of brands, products, and services have far more weight and influence than any expensive TV ad, endorsement, or celebrity ad.”
User-generated content as an element of marketing has become the basis for promoting audience engagement, sales, and business development. In fact, customers who interact with UGC are twice as likely to convert. But you need the right tools and tactics to get the most out of your UGC.
Realizing the potential here, Taggbox has gone from the social media aggregator that brands use to collect and publish content created on social media platforms to web pages and digital screens to a full UGC suite.
“Websites with premium user content saw a 20% increase in return for visitors using Taggbox.”

Brands can benefit from leveraging word-of-mouth marketing at multiple marketing touch points – web pages, social ads, print media, email campaigns, e-commerce or online stores by making user-generated digital offers marketable that are set up anywhere. And at any time.
What started with one product and a team of four, has now doubled into a group of four products and a team of fifty, all working to aid brands in their ability to craft compelling narratives where users play the role of heroes.
“In a faster time than can be understood, the bootstrap user-generated content marketing platform has become the major player in its niche, and it depends on its user-centric approach.”
“The main problem that was faced in the beginning was the technology ecosystem. Developing an infrastructure that meets our needs was really a challenge. But because we are driven by focus, we come up with a lot of learning and not learning.” Niraj remembers.
Certainly to this day, their customers consist of more than 10,000 global brands as well as over 50 features and over 30 integrations. Apple, Audi, Facebook, Ikea, Marvel, One Plus, National Geographic, and Eureka Street among others have used Taggbox and simplified brand promotions by enhancing brand user interactions and allowing the latter to play as brand advocates.
“It is one thing for a brand to make a statement – ​​it is another for a peer to echo it. With over 92% of consumers trusting user-generated content over traditional advertising, it is increasingly important for brands to get their consumers to love and engage with their products. “. He says.
With Taggbox turnkey solutions for enterprises; Brands experienced a conversion rate of over 23% by displaying UGC in their marketing campaigns, while customer engagement got around 58% higher than professionally generated content.
Currently, the platform is being upgraded to improve the user experience by providing smarter and faster solutions based on AI and machine learning to its customers. Neeraj emphasizes: “With operations becoming smarter, our users can make the best content marketing decisions, in relatively less time and maximize their return on investment.”
“When we started, we focused a lot on what our users were asking of us. They were the torchbearers, which also turned out to be true not only in the processes that brands implement, but also in marketing,” he says. “So, if you don’t know who the users are and what they are looking for, find out by researching what they have to say and take advantage of it,” concludes Neeraj.
This story was submitted by Heylin Spark. ANI will not be responsible in any way for the content of this article. (Ani/Helen Spark)


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