NEW YORK, Jan. 12, 2022 (The Globe Newswire) – tabbouleh, the world’s leading provider of recommendations for the open web, helping people discover things they might like, today announced the renewal of its long-standing partnership with Siamsport.co.th, the largest sports website in Thailand, which receives 8 million readers per month, under Siam Sports Syndicate Public Company Limited. The agreement marks a decade of partnership between Taboola and Siamsport.co.th, with the sports publisher among Taboola’s first partnerships in Thailand.
With today’s news, Siamsport.co.th continues to use Taboola technology to support content recommendations on its highly visited sports destination, including Taboola Feed, a seamlessly integrated feed that provides readers with personalized content and targeted advertising, to generate meaningful revenue and increase audience engagement. The publisher will also begin testing Taboola’s e-commerce offerings with its recent acquisition of Connexity, to further its revenue growth strategy.
Mr. Vaksorn Lohtong, Managing Director of Siam Sport Digital Media Co., Ltd. stated: “We are pleased to continue our collaboration with Taboola. Taboola is a company with the experience, technology and insights to deliver and create an excellent audience experience. Taboola also provides a new e-commerce solution that will help in Drive revenue growth strategy, build new fanbase and traffic from their global mobile partner.Taboola tools empower editorial teams to improve contents with actionable data insights, promote sports marketing and help brand entry into the esports market, a new generation community Young people. This cooperation with Thailand will strengthen our position as a leading sports company in Thailand.”
Adam Singulda, CEO and Founder of Taboola said, “Siam Sports has created a strong legacy of providing comprehensive sports coverage to a large readership base in Thailand. Through our decade-long mutual partnership, they have demonstrated true innovation in embracing new ways to grow, through recommendations, and recently testing e-commerce solutions. We look forward to continuing to grow together.”
Taboola offers recommendations for the open web, helping people discover things they might like.
The company’s platform, powered by artificial intelligence, is used by digital properties, including websites, devices, and mobile apps, for monetization and user engagement. Taboola has longstanding partnerships with some of the world’s top digital properties, including CNBC, BBC, NBC News, Business Insider, The Independent and El Mundo.
Over 14,000 advertisers use Taboola to reach over 500 million daily active users in a secure brand environment. After acquiring Connexity in 2021, Taboola became a leader in e-commerce recommendations activation, resulting in more than 1 million monthly transactions each month. Leading brands including Walmart, Macy’s, Wayfair, Skechers and eBay are among the major customers.
Learn more at www.taboola.com and follow @taboola on Twitter.
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