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Taboola Renews Long-term Contract with, Marking a 10-Year Partnership in Driving Recommendations and Revenue, Now Expanding to E-commerce

Taboola Renews Long-term Contract with, Marking a 10-Year Partnership in Driving Recommendations and Revenue, Now Expanding to E-commerce
Written by publishing team

NEW YORK, Jan. 12, 2022 (The Globe Newswire) – tabbouleh, the world’s leading provider of recommendations for the open web, helping people discover things they might like, today announced the renewal of its long-standing partnership with, the largest sports website in Thailand, which receives 8 million readers per month, under Siam Sports Syndicate Public Company Limited. The agreement marks a decade of partnership between Taboola and, with the sports publisher among Taboola’s first partnerships in Thailand.

With today’s news, continues to use Taboola technology to support content recommendations on its highly visited sports destination, including Taboola Feed, a seamlessly integrated feed that provides readers with personalized content and targeted advertising, to generate meaningful revenue and increase audience engagement. The publisher will also begin testing Taboola’s e-commerce offerings with its recent acquisition of Connexity, to further its revenue growth strategy.

Mr. Vaksorn Lohtong, Managing Director of Siam Sport Digital Media Co., Ltd. stated: “We are pleased to continue our collaboration with Taboola. Taboola is a company with the experience, technology and insights to deliver and create an excellent audience experience. Taboola also provides a new e-commerce solution that will help in Drive revenue growth strategy, build new fanbase and traffic from their global mobile partner.Taboola tools empower editorial teams to improve contents with actionable data insights, promote sports marketing and help brand entry into the esports market, a new generation community Young people. This cooperation with Thailand will strengthen our position as a leading sports company in Thailand.”

Adam Singulda, CEO and Founder of Taboola said, “Siam Sports has created a strong legacy of providing comprehensive sports coverage to a large readership base in Thailand. Through our decade-long mutual partnership, they have demonstrated true innovation in embracing new ways to grow, through recommendations, and recently testing e-commerce solutions. We look forward to continuing to grow together.”

About tabbouleh
Taboola offers recommendations for the open web, helping people discover things they might like.

The company’s platform, powered by artificial intelligence, is used by digital properties, including websites, devices, and mobile apps, for monetization and user engagement. Taboola has longstanding partnerships with some of the world’s top digital properties, including CNBC, BBC, NBC News, Business Insider, The Independent and El Mundo.

Over 14,000 advertisers use Taboola to reach over 500 million daily active users in a secure brand environment. After acquiring Connexity in 2021, Taboola became a leader in e-commerce recommendations activation, resulting in more than 1 million monthly transactions each month. Leading brands including Walmart, Macy’s, Wayfair, Skechers and eBay are among the major customers.

Learn more at and follow @taboola on Twitter.

Disclaimer – forward-looking statements
Taboola (the “Company”), in this communication, may make certain statements that are not historical facts and relate to analysis or other information that is based on expectations, future or results. Examples of such forward-looking statements include, but are not limited to, statements regarding future prospects, product development and business strategies. Words such as “expect,” “estimate,” “project,” “budget,” “expect,” “expect,” “intend,” “plan,” “may,” “will,” “could,” “should,” aim “believe,” “expect,” “probable,” “continue,” and similar expressions limit such forward-looking statements but are not the exclusive means of making such statements. By their nature, forward-looking statements involve inherent risks and uncertainties, both general and specific, and there is a risk that predictions, forecasts, projections and other forward-looking statements will not be fulfilled. You understand that a number of factors could cause actual results to differ materially from the plans, objectives, expectations, estimates and intentions expressed in such forward-looking statements, including the risks set forth in “Risk Factors” in our filing statement on Form F-4 and filings Our other SEC. The company cautions readers not to place undue reliance on any forward-looking statements, which speak only as of the date they are made. The Company does not undertake or accept any obligation or undertaking to publicly disclose any updates or revisions to any forward-looking statements to reflect any change in its expectations or any change in events, circumstances or conditions on which such statement is based.

CONTACT: Contact Dave Struzzi

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