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T-Mobile Chucks Apple iCloud Private Relay; The Easy-Peasy, Hands-Free CMP Illusion – AdExchanger

T-Mobile Chucks Apple iCloud Private Relay; The Easy-Peasy, Hands-Free CMP Illusion – AdExchanger
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Here’s today’s AdExchanger.com news report… Want it via email? Participation here.

Sequence interference

Carriers hate Apple’s iCloud Private Relay, an iOS 15 feature that encrypts location data, IP addresses, and Safari traffic so that no company, including Apple, can track web usage.

In Europe, four telecoms companies – T-Mobile, Orange, Vodafone and Telefónica – are pressing the European Commission to ban Private Relay, claiming it would weaken others in innovation and competition in the final digital markets, telegraph reports.

As its multi-billion dollar services business grows, Apple is becoming more competitive with carriers for mobile advertising dollars, app installs, and payment services — and the list goes on.

Apple doesn’t track Safari traffic to target web ads anyway. But tracking customer traffic on the web and website is an important component of many services provided by your carrier.

The European Union is unlikely to step in to stop Apple’s private deportation, although there are other things carriers can do. For example, T-Mobile has disabled iCloud Private Relay on its US network, 9to5Mac reports.

But even though T-Mobile can flip that switch, it’s Apple that has the last laugh, because they own the interface.

Now an error message in the Apple Settings section for US T-Mobile and Sprint iOS 15 users reads: “Your cellular plan does not support iCloud Private Relay. With Private Relay turned off, this network can monitor your internet activity, and your IP address is not hidden from other devices.” tracking or known websites.” Oof.

You, me and CMP

If your company is deploying an approval management platform with a set-and-forget approach… you’re asking for a problem.

“Long story short, complying the first time is very different from maintaining compliance over time,” Romaine Gauthier, CEO of France’s CMP Didome, told AdExchanger.

On Wednesday, Didomi acquired Agnostik, a privacy technology startup that helps maintain compliance with various regulations.

The price of the deal was not disclosed, but Gauthier says it has slipped back to the “low seven digits”.

Publishers and marketers use privacy technology to spot compliance gaps and stay on top of sellers who use their data. For example, when Agnostik sees a privacy tag with a customer’s website, such as a seller dropping a cookie or collecting data they shouldn’t, it sends an automated email alert with instructions to address the issue.

Gauthier anticipates that the ability to perform privacy audits automatically and continuously will be a key marketer need, right there along with brand integrity.

Consent data – its request, collection and management – was a major theme in the announcement last year, and that won’t change in 2022 and beyond. [Related in AdExchanger: “Why 2021 Was The Year Of Consent For Digital Media.”]

VC . fly trap

MediaMath co-founder Joe Zwadke quits after 15 years as CEO, interested in trade reports. Zawadzki will remain as advisor, and be replaced by board member Neil Nguyen, former CEO of Sizmek, as CEO.

Zawadzky has placed more automated bets than anyone else. He is a general partner in the digital marketing investment fund AperiamVentures and has made dozens of private angel investments.

However, MediaMath fell into the trap of venture capital funding. It has raised nearly half a billion dollars, including one round to offload frustrated investors, which means that if it sells, it will come with a hefty price tag.

MediaMath also didn’t have IPO numbers, and it outlasted the wave of mergers and acquisitions that boosted its smaller competitors. (Why pay the MediaMath premium if all you need is DSP technology and some engineers?)

MediaMath now faces a landscape dominated by large corporations, public companies, and private equity mergers.

Enter the area

Roku introduced a new “Live TV Zone” on Tuesday, which leads users directly to the center of its live TV networks, Take Crunch mentioned.

Roku launched its live TV channel guide in 2020, but it now has a permanent home on Roku’s navigation menu. It also has more than 200 live channels, doubling the original list.

Endless consumer choice and limited bank accounts mean programmers are watering down subscription-only strategies and looking for free viewers elsewhere. Not that Roku was the first to realize this – other free viewers like ViacomCBS-owned Pluto TV and Comcast’s XUMO were early participants.

The increasingly blurred lines between traditional TV and live broadcasting lie in ad-supported content – and a lot of it.

Roku has already realized that it makes much more money on its platforms than on hardware sales. In the past quarter, its platform revenue increased 82% year-over-year to $582 million, while hardware revenue decreased 26% to $97.4 million.

Live TV is an elixir of Roku’s total inventory collection, since it’s real TV-quality content rather than long-tailed CTV apps with questionable video inventory that plays out on that big screen on the wall.

But wait there is more!

The activist who pushed advertisers to get rid of Breitbart is coming to other extremist sites. [Protocol]

Twitter acquires a minority stake in advertising company Aleph Group, its exclusive advertising partner in 74 emerging countries. [release]

The Reuters Institute and Oxford University launch their annual survey of journalism, media and technology. [report]

Google is making its latest lobbying effort to influence the European Union’s digital markets law before it is put to a vote. [FT]

Apple is in serious talks with the MLB to broadcast baseball games next year. [NY Post]

You are Tenant!

The Wavemaker hires Sarah Salter to lead its new global innovation practices. [release]

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