TEL AVIV, ISRAEL / ACCESSWIRE / January 12, 2022 / Storycards, the world’s number one editor for building professional, custom interactive products in a fully visible, no-code board, has been selected by The European Business Review as one of the 5 Must-Watch Innovative Startups. The startup, led by Gil Rabi, one of the pioneers of the Internet in Israel, has gained great fame in the press while coordinating partnerships with some of Israel’s leading publishers and media agencies.
“We are very proud and excited to have been chosen by The European Business Review as one of the 5 Innovative Startups to Watch. We have worked and innovated to provide our customers with a product that helps them increase web engagement and visitor duration while allowing publishers to learn more about their users and get real-time user data to find audience and content insights. Create smarter segments based on their choices and run customized ad campaigns,” said Founder and CEO Gil Rabe.
Prior to Storycards, Gil Rabbi founded Rabbi Interactive, which spearheaded major innovations in the digital world, including Eurovision products and the Rising Star TV format that enabled millions of viewers to participate in real time.
Jill, who was named one of the 100 Most Influential People in Digital, decided to build Storycards as a SaaS that would represent his team’s capabilities and expand their reach with a wide range of clients, including leading publishers and media agencies that help achieve significantly better engagement metrics while reducing costs. Product development and time to market.
The rabbi knows something about courtship. He is considered a global expert in creating digital products that improve engagement. Its main specialty over the past decade has been how to get users to stay longer on sites and apps, which makes them more engaged with the content, while on the other hand, it allows website and app owners to get more information about their users.
Before launching the product, Rabbi tested his platform with existing customers of his well-known digital agency in Israel. One of the clients is Keshet, the largest publisher in Israel. “I only made some betas that we’ve worked with. The products we used to develop from scratch for our clients are created without code, using Storycards, and our client doesn’t feel any different. We knew our platform worked well,” Rabe says.
“Our long-term collaboration with Rabbi Interactive has proven itself time and time again,” said Keshet’s Director of Digital Products, Ofer Naor. “We believe more companies will find real value in Storycards.”
What makes Storycards work without coding is a nascent technology: artificial intelligence. The platform provides feedback on how to improve itself as well as how to increase the level of engagement with users of the site. Storycards assign a score to each product created on the platform, showing the website or app owner what users are doing with it and what needs to be improved in real time.
With new privacy safeguards drying up the flow of delicate user data, business cards can’t be timely. Google has announced plans to pull third-party cookies on Chrome by late 2023. As of April this year, Apple’s iOS requires apps to ask users if they want to be tracked, which has left social media companies like Google and Facebook and take a picture of a blind plane or using similar models. (According to mobile app researcher Flurry, US iPhone users choose not to opt out of tracking nearly 82% of the time.)
Rabe believes that sharing products will be the new stars of internet marketing. He says the more publishers can interact with their users, and the more data they collect, the less they will be at the mercy of the gatekeepers of big tech. Storycards allow creators to create segments and audiences based on user preferences and responses, an ability that enables website owners to create the exact segments brand managers want.
“These are exactly the parts that Facebook and Google can’t provide,” says Rabe. Storyboards are not only a major tool for publishers and website owners; it gives them a competitive advantage.
Media contact: Omari Harwetz
source: Omari Horowitz Media
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