Digital Agency

Social Media Strategist – Pedestrian Jobs

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Written by publishing team

Docklands/WFH Hybrid Website with Flexible Options Available

Full time – 5 days a week

70-80 thousand per year, depending on experience

Start date: We are ready when you are

We have this exciting little one [big] An opportunity for the right candidate to join our Melbourne based Digital Marketing Agency, hailed as the ‘most beautiful place on the internet’ by our online clients/community and we are now looking for a Social Media Strategist to join our flock of o’ #digeeks in A strategic role within a highly skilled, collaborative and supportive team.

So what does this mean to you? Well, it’s an opportunity to make your mark in this customer facing role as a Strategist within a digital marketing agency with a wide range of fantastic clients from a range of industries.

We are looking for someone with a passion for all things digital marketing, with a strong focus on performance media, to join our dynamic team as we begin our next phase of growth.

about us [spoiler alert? Biggest bunch o’ geeks you’ll ever meet. But, like, cool geeks]

We are in the midst of a period of rapid growth and we are looking forward to hiring an experienced and talented social media strategist to help us showcase our in-house social media management. [candidates with paid ads experience and exceptional copywriting prowess will be looked at most favourably].

Our agency suits high performers who have an incredible work ethic and are looking to take their career to the next level and continue to grow with it.

around you [more importantly]

You are at that point in your career where you want to combine your skills, knowledge and industry experience to stand out in a role within a truly unique digital agency that does everything in its power to achieve #peopleoverprofit.

This role suits someone who loves a challenge, and is hungry to be a part of something [really] distinct. The right candidate will be passionate about what they are doing and will have a good understanding of campaign management, paid social advertising, ability to attract clients with excellent wordplay abilities.

Experience and passion for eComm would be very helpful, but not necessary.

When reporting to our Account Manager, you will be empowered to take ownership of your business, as well as contribute to team planning and marketing strategy. You will work in a collaborative and friendly environment, surrounded by other creative, talented and technical people.

So what is an ordinary day in life like? Well, it would be:

  • Lead the delivery of our advertising campaigns on social media, including copywriting, image sourcing, reporting, audience building, and regular optimization
  • Develop and implement organic content marketing strategies across multiple social media platforms for a wide range of clients.
  • Written transcript for both paid and organic content across multiple channels and industries.
  • Monitor and optimize advertising budgets and campaigns
  • Hit advertising KPIs across multiple channels [Google, Facebook, Instagram, LinkedIn, Pinterest, and more]
  • Attending client meetings to explain advertising strategies and results to clients
  • Advise clients on opportunities within other advertising channels
  • Strengthening relationships with our diverse client group
  • A commitment to lifelong learning, so you can stay on top of the latest digital marketing technologies and trends i.e. you always read/listen to what our beloved digital marketing communities have to say, and are always up to date.

The main selection criteria

  • Relevant university qualifications preferred, but solid experience in a field you are passionate about is equally attractive to us [!]
  • You’ve successfully implemented high-performance Facebook ad campaigns for a group of clients, and on the other side? You can wear your detective hat when they are not performing, and be able to make necessary adjustments [or have the necessary conversations with clients] To ensure you get these results back where you want them!
  • Try setting up tracking tools: Google Analytics, Google Tag Manager, Facebook Pixel
  • You little FB Business Manager + FB pixel whisperer
  • Over 3 years of experience in a similar digital marketing role within an agency setting
  • Proven experience using online measurement tools
  • Strong copywriting skills
  • Data-driven decision-making
  • Excellent written and verbal communication skills
  • Clear thinking, high empathy and excellent interpersonal skills
  • Passionate about all things digital and proud of your work
  • You want to be part of a team that is passionate, creative and cares about each other as much as we do our customers.

Bonus points

  • I’ve read [or are willing to read] The books: “The Five Dysfunctions of a Team” and “The Perfect Team Player,” and you dream of working in a workplace that cultivates this feedback culture.

We Promise Inclusion

  • Our company was founded by Sherry Cloonan, an incredibly autistic woman [raising incredibly beautiful autistic babies], and employing many neural ramifications within our workplace. With this in mind, please know that we are fluent in “executive performance challenges” around these parts [nothing an executive functioning coach can’t fix] …and instead are excited to celebrate the strengths of your unique mind [as opposed to gettin’ all ableist on typical – and overcome’able – neurodivergent challenges, because that’s just ableism … and ableists just don’t have a seat at our table.
  • Additionally? In order to attract the very best lineup of diverse candidates for this role, we ask that if there’s anything you need from us [from a recruitment perspective] To be able to conduct the interviews for this role in a way that suits you and your unique needs? Please email us at: hello@thedigitalpicnic.com.au or call us at 047799768 [yes, we still have our pandemic-mobile-number]
  • TDP is an equal opportunity employer. TDP will recruit, hire, train, compensate, and promote without regard to race, religion, color, national origin, sex, disability, age, veteran status, and other protected status as required by applicable law. At TDP, we have a clear vision: to be the place where a diverse mix of talented people want to come, stay and do their best work. We know that our company operates on the hard work and dedication of our motivated and creative employees. TDP’s dedication to promoting diversity, multiculturalism and inclusion is clearly reflected in all of our content and across all touch points internally. [with an ongoing commitment to doing better when we know better]. Diversity is more than just a commitment at TDP – it’s the foundation of what we do. We are fully focused on equality and deeply believe in diversity of race, gender, sexual orientation, religion, ethnicity, national origin and all the other wonderful characteristics that make us all different.
  • Would you rather see the promise of diversity more visually, rather than “only on paper”? …you’d better check us out on Instagram via thedigitalpicnic.

Please submit a cover letter with your application detailing why you are joining our team, and how your experience will help you break down these key selection criteria.

About the author

publishing team