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Siteimprove’s Enterprise Platform Delivers 275% Return on Investment According to Total Economic Impact Study

Siteimprove’s Enterprise Platform Delivers 275% Return on Investment According to Total Economic Impact Study
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Siteimprove’s comprehensive and scalable optimization solutions empower digital marketers and Web Teams to Increase Revenue

Minneapolis and Copenhagen, Denmark, January 13, 2022–(BUSINESS WIRE)– Siteimprove, a leading enterprise platform that enables marketing and web teams to transform content into revenue-driven customer experiences, today announced the results of Forrester Consulting’s Global Economic Impact™ (TEI) global study. The TEI study commissioned by Siteimprove showed that the Siteimprove platform delivered a 275 percent return on investment (“ROI”) over three years for a composite organization. The payback period of Siteimprove solutions for platform-related costs is less than six months and Siteimprove’s deployment has increased profit and expanded market reach.

“Improving performance with purpose from Sitemprove allows marketers to spend more time creating effective, efficient content that truly impacts revenue,” said Shane Paladin, CEO of Siteimprove. “Forrester’s analysis validates our core mission: helping marketing teams deliver content that is more accessible, comprehensive, relevant, discoverable, and usable.”

Forrester’s study interviewed several Siteimprove clients across North America and Europe, who are focused on providing a more consistent and upgraded digital experience to their clients. According to the results of the TEI study, prior to using Siteimprove, interviewees noted that their organizations lack the capabilities to deliver a consistent, high-quality digital experience across their extensive websites. By identifying bugs and performance issues, the study found that Siteimprove’s platform offers:

  • Increase profits from user experience and refined website design, Using Siteimprove to apply insights-driven methodologies to page redesigns, content creation, and marketing campaign spending.

  • Increase profit from improved accessibility, As Siteimprove customers have expanded their customer base by proactively ensuring that web practices comply with the Web Content Accessibility Guidelines. By viewing web performance through the strict lens of accessibility, companies not only enable visitors with disabilities to engage with their brand but ultimately expand their audience by providing ease of use that benefits a broader consumer base with a range of digital capabilities.

  • Automated monitoring and workflow resulted in significant savings By automating site monitoring, which reduces the average time spent detecting errors and monitoring content by 90%.

  • Traffic booster from search engine optimization, By improving web content and identifying and addressing technical issues, content, user experience (UX), or mobile devices.

The Forrester Total Economic Impact™ (TEI) global study includes quotes from surveyed companies:

“We have several websites within the country, all with different teams. I needed a solution that could help us centrally understand the quality of these websites and provide them with easy-to-understand procedures to correct the identified issues.” Head of the Internet Marketing and Information Technology Department

“We focus more on customizing our content for organic search, and this data is sourced from Siteimprove.” Marketing Technician, Information Technology

“We’ve partnered with Siteimprove in light of a major website relaunch with the goal of merging three heterogeneous sites across 10,000+ pages into one unified ownership to enhance our brand and create a single voice. Given a fairly short eight-month timeline, this was A very ambitious project,” said Jörg Lothal, Senior Director of Corporate Communications, Web Intelligence and Search Engine Marketing at Merck. “Despite the challenge, the Siteimprove platform has enabled us to not only maintain but significantly improve the quality of our content, setting a new standard for the site experience we offer our visitors. Since the restart, we have been able to quadruple the number of visits to our website and gain deep insights It is data-driven in the mechanics of content design, which will guide our digital marketing efforts moving forward.”

The full TEI study can be downloaded here

About the Forrester TEI Study:

Total Economic Impact is a methodology developed by Forrester Research that enhances a company’s technology decision-making processes and helps sellers communicate the value proposition of their products and services to customers. The TEI approach helps companies demonstrate, justify and realize the tangible value of their IT initiatives to both senior management and other key stakeholders.

Please visit to learn more about how Siteimprove can help customers like Merck and OpenReach achieve their business goals.

About Siteimprove

Siteimprove’s enterprise platform turns content into the foundation for winning customer experiences that drive revenue. Marketing teams using Siteimprove’s data-driven approach continually deliver content that meets strict digital reach requirements and is optimized for SEO and marketing campaigns. Siteimprove works in tandem with DXP, giving marketing and web teams a holistic view throughout the content lifecycle. By automating time-consuming tasks, Siteimprove enables marketers to deliver highly optimized content faster. More than 7,500 companies use Siteimprove to turn their content into revenue and are regularly recognized as the leading G2 company across the board.

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Carrie Somer
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