With college athletes now able to capitalize on their name, image and likeness, Shuckin’ Shack nurtures budding college athletes to markets across the country.
Wilmington, North CarolinaAnd January 13, 2022 /PRNewswire-PRWeb/ — Shuckin’ Shack, the spin-off 16-unit oyster restaurant chain, has launched a new sponsorship campaign with NCAA student-athletes. With college athletes now able to capitalize on their name, image and likeness, Shuckin’ Shack has partnered with Icon Source, an athlete marketing agency, to help identify and sign promising college athletes across the country.
Rather than signing high-profile names, the brand instead seeks to go after hard-working role players in a wide variety of team sports. These athletes – aptly coined as “Shackles” – will soon exemplify the same hard-working, work-achieving behavior that the Shocken Shack has been known for since its inception.
“Once the NCAA changed the rules, the opportunities were wide open,” he said. Darren KeelerShuckin’ Shack, Vice President of Marketing. “Most importantly, we wanted to support these hard-working student athletes and, at the same time, help provide us with a way to promote our brand to an entire demographic that is sometimes overlooked in the franchise world.”
Keeler added that as part of this partnership, Shukin’ Shack can help cover college student-athletes’ expenses, from their textbooks for a semester to a portion of group housing.
In addition to sponsorship, each “Shacklet” will receive a $100 dollars The gift card once their sponsorship is completed can be used at the local Shuckin’ Shack location that first connected them to the brand, whether it is in their hometown or in the immediate domain of their university.
By giving back in this new way, Shukin’ Shack can in turn market to a new audience — a mass market that may not be familiar in the oyster restaurant franchise industry.
As part of this initiative, Shuckin’ Shack has partnered with Icon Source, an athlete marketing agency, that will help the brand identify and sign college athletes across the country. This partnership will connect Shukin’ Shack with enthusiastic athletes near their existing locations – including those who have already signed with the brand: Nicole Webb, gymnast from North Carolina State University Gymnastics, Peter FountainAnd University of North Carolina golf Hailey MerchantAnd North Carolina State University Gymnastics, Libby MorAnd University of North Carolina Women’s football Cassidy LindleyAnd Clemson for women football and Aliyah MiliciaAnd West Carolina University Women’s football.
“Shockin Shack has created a comprehensive athletic program with a particular focus on businesses and other businesses,” Militia said. “They provide an opportunity to include all athletes, not just the ‘high-income’ athletes involved in sports like soccer and basketball. Shocken Shack ensures that every athlete is noticed and appreciated. This sponsorship program is especially important to me because I have been employed in Greenville, South Carolina Shuckin’ Shack since the age of 16. I am so grateful to have the opportunity to work in this environment alongside the amazing owners and supportive managers who have contributed to my education and football career, while allowing me to contribute and serve Shuckin’ Shack’s customers. “
As the program continues to emerge, Shuckin’ Shack anticipates more deals in the future from college-level athletes in its current markets.
“We think these agreements are an untapped resource for a lot of brands,” he said Jonathan WithingtonShuckin’ Shack CEO. “As a brand, we are excited to stay ahead of this evolving marketing strategy, and we are also excited to make a difference in the lives of these talented athletes.”
For more information about Shuckin’ Shack and the “Shacklete” sponsorship program, visit: https://www.theshuckinshack.com/.
About Shockin Shack:
Shuckin’ Shack Oyster Bar grew out of a vision of a local establishment that would appeal to families of all ages. A place where friends and family can enjoy fresh and delicious meals and innovative cocktails in a relaxed environment. Shuckin’ Shack offers its guests a “lifestyle experience” as well as exceptional seafood. The brand started as a 900-square-foot cottage in Carolina Beach, North Carolina, in 2007 and began franchising in 2014. Today, Shuckin’ Shack has grown to 16 locations in five states, and soon to be eight, with many more locations due to open by the end of 2022. To learn more about Shuckin’ Shack, visit http://www.shuckin’shack.com/ http://www.theshuckinshack.com.
Amy Tatnall, Mainland, 3125263996, Atatnall@hellomainland.com
Source: Shokin Shack