Digital Marketing Websites

She’ll Build You A Website In One Day

Eleanor Mayrhofer
Written by publishing team

Eleanor Mayrhofer

Eleanor Mayrhofer was excited to start her business when she realized that controlling her time, life and income was of paramount importance to her. With a background in design and branding, as well as creating websites for friends and family before, I decided to move into the field of web design full time, and have He hasn’t looked back since. Today Mayrhofer is located in Munich, Germany and enjoys the time she spends with her family, while feeling financially secure. Mayrhofer takes on only gigs she feels passionate about, and while she knows that building her client base will take time, she’s been successful with organic referrals and always finds herself booked with quality jobs and parties.

Mayrhofer’s story as told Story Sharing Project 1000+ Stories:

What is the reason for starting your business?

It was a bit of a winding road. I finished working for a global digital agency in my late thirties. You have already tried an online business of selling print materials. For a variety of reasons, this business never quite took off. After I had my daughter, I was trying to figure out my next step. I liked the idea of ​​creating websites and brands for women who are moving out of the corporate world to start their own business. I would occasionally build websites for family members, or advise friends who were unfamiliar with Internet Things on how to go about their online endeavors, but I was reluctant to start a client-based business. The fact of the matter is I got an unexpected giant tax bill so I enforced it. I set up a website, hung up my plank and went out to the races!

How do you know success?

For me, success means being able to design my own life and having enough money to do what I want. It’s easy to get caught up in achieving revenue goals, but I really want to be in control of my own schedule and do work that I enjoy and find meaningful. Earlier this fall, I had many moments where I really appreciate what you’ve made. I had an income, enough time with my family, and could shut down my laptop whenever I wanted. I have also created systems in my business that allow me to not feel overwhelmed by the feeling that I need to constantly communicate with clients. My current physical goals are very tangible: I want some really high-end cooking tools and when we fly home to California, I’d like to be in business class. I am a woman with simple tastes, ha!

Tell us about your biggest success so far

About six months after launching my own website design business, I switched to a product services model that delivers a website in a day. It is a clear and compelling presentation. This decision led to an influx of customers who loved the service. I have completed more than 20 sites in just one year. The greatest part of this success is that I have been able to use everything – every skill I have learned in my previous career – in this business. I have studied and earned a degree in design and worked as a digital designer for years, but I also worked for many years developing design processes. I was a creative project manager, and had to write, create presentations, and communicate with stakeholders. I ran my own e-commerce business for years and became familiar with many platforms and SEO. I use these skills every day in this business and it is so much fun. Previous efforts that at times felt like a dead end or a waste of time, were anything but.

What is your biggest challenge and how did you deal with it?

Constant flow of qualified leads. I find that they come as giveaways, but I like to book 3-6 months in advance! I’ve booked for almost six weeks now and that’s because I’m a regular on my platform of choice (LinkedIn). I also feel comfortable selling. I don’t mean marketing, I mean copper cubing sales; Follow up with leads, work order, etc. I also keep in touch with previous clients to help build a referral base. It’s helpful to remember that building a business only takes time.

Have you encountered any significant personal situations that influenced your business decisions?

After having my daughter, I didn’t want to work on anyone else’s schedule. I also didn’t want to do something that I found meaningless.

What is your biggest piece of advice for other startup entrepreneurs?

Be really clear about your target customer. You cannot serve everyone.

How do you find inspiration in your darkest days?

I remind myself that there is no such thing as “overnight success”.

Who is your most important role model?

From a business perspective, I really like Esther Perell. I value her as a general thinker and philosopher rather than a folk healer. Beautifully written. strong. And she’s at her peak at 63. From what I can tell, she’s already had a momentum building her podium in the second half of her life, which is especially inspiring. Sometimes I feel like I’ve finally come my way and it’s too late. I’ll be 50 next month and then remind myself that it’s too late when you die.

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