5 Steps Manufacturers Can Take to Increase SEO Traffic
There are a lot of ways you can boost your website in search rankings. Every manufacturer is different, so finding the right mix of best practices takes some experimentation.
Here are some basic SEO best practices we recommend if you’re just applying to SEO — but for a more in-depth technical guide, download our free SEO Blueprint,”How to Increase Traffic on Search Engines in Just 30 Days. “
1. Track your SEO success
Before starting any content strategy, it is important to sign up for Google Search Console, Google Analytics, and Thomas WebTrax. Use a suite of SEO tools and you will be able to track the performance of your SEO strategy. The first metric to track when starting your SEO journey is organic traffic. By narrowing down your strategy to boost this metric, you’ll start to see your search engine rankings improve.
Google Search Console It is a platform that acts as an interface between the site owner and the Google search engine. As such, it provides invaluable data, tools, and monitoring capability not available anywhere else.
You can also access data from Search Console in other applications by linking other Google products such as Google Analytics and Google AdWords. The API also allows you to integrate CTR and traffic statistics as well as links into other web analytics tools.
Google Analytics It allows you to specifically analyze user behavior on your website and is essential in evaluating the success of your SEO endeavors. Analysis options range from very simple to very complex. Google Analytics keeps track of users on your website. To activate tracking, you have to add the respective Google Analytics code snippet on each page.
Thomas Webtrax It is designed as a lead generation tool that highlights static and demographic data of your anonymous users, rather than just website metrics. Using Thomas WebTrax and Google Analytics together will improve your website And Constantly renew your sales pipeline with leads.
It goes beyond analytics, by tracking a buyer throughout the journey from the Thomas Network to your website to the time they pick up the phone to call you.
2. Carefully choose your SEO keywords
Keyword research helps you identify keywords that appeal to your target audience and expand the reach of your content. Using keyword research tools helps you determine the types of content that users are searching for on any given topic. Always make sure to prioritize time for keyword research.
When choosing keywords, you should also consider the purpose of your website. Choose transactional keywords if the main goal is sales or informational keywords if your website aims to provide readers with important information. Simple and basic industry recipes such as “metal stamping” or “injection molding” would be very competitive. Instead, develop long-tail keywords that are more specific to your business such as your site or the industries you target. Make sure you do your own keyword research and use keywords that appeal to your target audience.
In today’s increasingly competitive landscape, industrial marketers create complex digital marketing campaigns to enhance lead generation. Pay-per-click adsFor example, it is quickly becoming an integral part of a complete and successful SEO strategy, as competitors improve their SEO.
Here are some recommended tools to help you with keyword research:
3. Review your redirects and identify broken links
Server relocation can make it necessary to temporarily redirect certain URLs. These redirects (status code 302) ensure that Google keeps the old URLs in the index, allowing users to access the old URLs even after the server is relocated. You should only use the 302 redirect for a limited time.
To permanently redirect a URL, use the 301 status code, which permanently redirects the old URL to the new URL. Part of the link juice is also passed in the process.
But what about annoying 404 errors?
When a user visits a URL that cannot be found on the server, their browser displays error code 404 (File not found). When this happens, it not only creates a negative user experience but also interrupts the search engine’s crawl. If search engines find too many 404 errors on your website, they take it as a sign that your website is not being maintained properly. But most often, 404 errors are caused by broken links.
In other words, you’ve inserted a link somewhere on your site that goes to a landing page that no longer exists. This often happens when the destination URLs have been changed or written incorrectly. Make sure to check periodically for any broken links on your website (especially after restarting or making small changes to the URL).
Here are some online tools to help you find 404 errors across your site:
Not sure about error 404 and how it can hurt marketing? For all the basics you need to know and how to fix a 404, check out What does a 404 error mean?
4. Make your website design mobile friendly
Websites built over five years ago will likely have poor user experience and outdated technology, which isn’t good for anyone – especially those looking on mobile. Old websites that are not responsive to mobile use and are not optimized for search engine algorithms are left behind and simply will not produce any positive lead generation results. Think back to the importance Millennials We mentioned earlier and how they have influenced online trends and the buyers’ journey from industrial customers.
57% of users would not recommend a business with a poorly designed mobile site, so it is important to optimize your website not only for viewing on smartphone, but also for tablets and laptops. Partner with an industry marketing expert who can make instant updates to put your website in the best position to be found by potential customers.
“As a marketing department, it has been really helpful to have Thomas help with our marketing strategy rather than innovating it as we begin,” said Jeff Collins, partner at Renown Electric. Renown is now ranked on page 1 of Google and directs qualified traffic to its website.
💡 Thomas Tip: Get a free SEO audit with Digital Health Check and learn how to improve your website presence. Our certified engineers are backed by our SEO experts so we have the right team to promote your manufacturing business.
Responsive website design It is critical in today’s increasingly digital and connected world. In fact, designing a site that is not mobile friendly can seriously damage your SEO rankings. As Internet users turn more to their smartphones and other mobile devices and to a lesser extent to their physical computers, search engines are doing what makes more sense: prioritize mobile experiences.
This means that the mobile face of your website is just as important as the desktop face, or even more important, so make sure your design is optimized for all types of devices. Whether your visitors are using a tablet or a desktop computer, your website should be intuitive, attractive, and easy to use.
5. Update your website with new content
One of the quick ways to optimize your website for SEO is Update your website! This means publishing Content regularly, at least monthly, to keep search engines interested; Work to expand and improve your backlinks. A clear sign that your website needs to be updated with new content is if you only have one page. More quality website pages means more opportunities for Google to scan your website for relevant keywords to rank your website higher.
Create pages that add real value to your visitors, providing them with useful first-hand information, tips, or troubleshooting such as:
- Manual for heat treatment of sealed deep drawn components
- Plastic injection molding solutions for the medical industry
- Types of products used in different electronic applications
See examples: 11 Content Marketing Ideas for Manufacturers
Pictures are a prime opportunity to boost your rating. Give photos of your shop floor and industrial products SEO-rich file names and alt tags; Since users can search for images, these file names and tags can be very useful for your overall SEO strategy. Additionally, image-based SEOs for manufacturing companies can work well when using tool images.
Are you not sure what kind of content your industry site needs to drive traffic and generate leads? here 11 Manufacturing Content Marketing Ideas (With Examples!)
SEO for Manufacturers: How to Get Started
Even though we’ve covered the basics of SEO and what it means for your online presence, there’s still a lot of work to be done to improve your website – SEO is just one component of a successful digital marketing strategy. There is also a lot to learn, such as onsite vs offsite SEO and how incorporating video marketing into your lead generation strategy affects SEO as well.
When brainstorming content, smart manufacturing marketing experts follow a standard content planning process for keyword research, relevance, and topic discovery. This planning involves knowing what kind of content to create and how organic competitors are doing best to optimize your SEO traffic.
To understand it all and add more value to your online growth strategy, Contact us today. If you don’t have the time to manage your website and SEO but want to be found by qualified buyers, that’s fine! Our marketing team is backed by certified engineers and can do all the heavy lifting for you.
We’ll start with a free digital health check to see how you compare to the competition and show you the tactics you need to get in front of qualified B2B buyers.
“Thomas saw our blind spots we didn’t know existed and provided them with data and technology to help us enhance our sales and marketing efforts,” said Brad Goodwin, CEO of E2Global, Inc.. It was a seismic shift away from traditional sales to a truly global digital footprint. The number of unique leads being generated is too many to mention.”
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