ICX incorporates patented technology and algorithms that leverage proprietary data science and artificial intelligence to enrich audience and market segments with data from first, second, and third party sources. Using its proprietary data technology, ICX has created nearly 100 million unique Rich Profiles™ (and more) that drive high-performance activation strategies through media purchases, data-driven storytelling, and co-branding campaigns.
“We are building a suite of solutions that not only help CMOs and program managers securely manage their data, but also enrich it to make it truly actionable for growth,” said the prominent founder and CEO. Brian Specht from CES 2022. “These patented technologies and profiles will enhance expert services for our agencies and provide the kind of impact action brands seek from data-driven AI.”
Each ICX Rich Profiles™ profile features demographic, psychological, emotional, interest, online behavior, cultural, and other CCPA-compliant data tags. ICX’s data is organized through a continuous dynamic enrichment capability that provides highly current audience and market profiles that improve impact and increase return on marketing and media spend.
“This is a powerful combination of Salient’s strategic and innovative services and customer experience paired with the Internet protocol we developed to deliver data-rich audiences,” said ICX Founder and Chairman. Michael AvonHe is also a managing partner of the joint stock company ABS Capital Partners. “ICX has had success in the automated and media channels, but this partnership opens a path for new and important growth with Salient and its agencies.”
ICX and its patented IP address will be a major contributor to Salient Synapse™, a proprietary suite of data products designed to understand an increasingly complex set of data sources and drive greater customer growth. Salient will invest in expanding ICX’s IP to include additional product applications, as well as into international markets.
“ICX technology provides a key need for brands looking for a way better than the traditional 3research and development The performance of party cookies, which will only become more important in the so-called “future without cookies”” Jay CerzanSalient, chief strategy officer. “By enriching zero-sum and first-party customer data sets with ICX technology, we can deliver the kind of enduring growth that cookie-based audience targeting cannot provide.”
ICX joins the Salient Network, which includes recently acquired experience and innovation firm timecraft and has acquired Honeymoon Creative Agency, which launched in November. Salient also has alliances with a network of specialized companies across the marketing services and technology spectrum.
ICX’s clients include Internet service providers, leading media and entertainment companies and agencies. Founder of ICX and Chairman of the Board of Directors Michael Avon He will become a senior advisor and a member of the Board of Directors.
About Salient Global
Salient Global is a group of experts and partners linked by a shared passion to grow and empower our clients’ businesses and employees to thrive while doing the same for our team, our communities, and the world. We help businesses and individuals deliver innovative data-driven solutions through meaningful human experiences. While others focus on the pursuit of relevance, we believe prominence is the path to more natural, strategic, and lasting growth.
Our model unites expert talent around data science, digital expertise, and a strategic consulting model. Together, we deliver data-driven creative, communication, marketing and innovation solutions built for sustainable growth. Salient Global Network includes creative agency Honeymoon, experiment and innovation company Timecraft and data-rich media company ICX Media. Leading companies and partners operate at their individual highest levels in expert disciplines, each with their own promise, culture and identity, but linked to a suite of advisory and proprietary data products – Salient Synapse™ – as well as a range of other growth platforms and tools.
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