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Roche Realty Group reports a record of $170 million in sales | Columns

Roche Realty Group reports a record of $170 million in sales | Columns
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Meredith – Frank Roche, president of Roche Realty Group, Inc, which has offices in Meredith and Laconia, reports sales for a 12-month period ending December 31, 2021. The company generated sales of $170,000,000 involving 434 aspects of transactions. “This number represents the highest achievement in our company’s 30-year history,” Roach noted. “We exceeded our 2017 turnover of $166 million, which was previously the strongest year in our history, and our turnover increased by 16% compared to the previous year (2020).” I attribute the strong sales to our dedicated real estate professionals and our hard working administrative and marketing staff. Their commitment to superior service day in and day out has definitely made things happen in a very tough market. The company averaged $3.3 million in weekly sales during 2021. The average sales price was $391,485, an 11.4% increase over 2020.

Roche continued, “During the pandemic, we have invested a significant amount to improve our worldwide internet exposure and digital marketing. We have continuously upgraded our website www.rocherealty.com, improved internet, search engine optimization, and our marketing presence on more than 80 national and international websites.” We have significantly increased our reach through our association with luxuryrealestate.com, luxuryhomes.com, and other portals.Rocherealty.com is one of the most visited websites in the Lake District.”

During the pandemic, the company has been able to reach a wide audience with Matterport 3D technology, outdoor drone photos and videos, and professional ambient flash photography. All of this custom marketing is done in-house for professional results and fast turnaround. We have also received great feedback from our clients regarding our informative blogs on our website. They provide a wealth of information about the Lake District and the local real estate market.

Since 1997, Roche Realty Group has sold more than $2.63 billion of New Hampshire properties comprising 8,634 sides of transactions, and has ranked in the Top 10 New Hampshire real estate companies out of 2,400 statewide sales reports during the 24-year period when NEREN began In reporting sales.

Frank Roach, a 45-year Lakes District real estate veteran, commented, “2020 and 2021 were some of the weirdest years of my real estate career. A lot has happened when COVID19 hit, and non-essential business shutdowns have happened. We had to adjust our marketing strategies, supply and closing procedures Matterport technology was a game-changer for us Contrary to my original ideas, the pandemic was a catalyst for property sales in the Lake District. This has led to increased interest and sales activity in our beautiful Lake District. To bad Fortunately, the negative impact of a very strong sellers market has had a major impact on our inventory levels. They are low at all times. Just like our local ski area, we rely heavily on new property listings, just as they need fresh snow. I’m optimistic that clouds The storm will make it happen.

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