Restaurant Brands International Inc. (“RBI”), one of the world’s largest quick service restaurant companies and owner of TIM HORTONS®burger king®, and Popeyes® Brands, recently announced a regional partnership to leverage Ant Group’s digital solutions to accelerate the digital transformation of its restaurant operations across the Asia Pacific region.
This transaction also complements RBI’s ongoing efforts to support local franchise operations and expansion into the Asia Pacific market.
Under this collaboration, Ant Group will work with local Reserve Bank of India (RBI) franchisees to implement a suite of digital solutions, including a mini SaaS (SaaS) solution and Alipay+, a suite of global cross-border mobile marketing and payments solutions. The collaboration aims to enable a more convenient and seamless multi-channel experience for local patrons and raise the operational efficiency of restaurants.
With its SaaS micro-program solution, Ant Group will develop micro-programs for each of RBI’s brands, Tim Hortons, Burger King and Popeyes, that are adapted to each local market. Through the micro-program, RBI’s local franchisees will be able to digitally integrate online and offline operations to increase efficiency and gain deeper operational insights. At the same time, diners will have access to expanded services, such as menus and contactless payments, online ordering for pick-up or delivery, scanning and ordering functions in the store, etc. Furthermore, the micro-programs will also integrate every existing RBI brand of loyalty program and provide additional digital marketing capabilities, such as digital coupon distribution, etc.
To help RBI’s local restaurants reach more local diners, the micro-programs will be integrated into other local and regional digital platforms, including the leading regional F&B company Chope, Southeast Asia e-wallets, etc.
The collaboration will also see RBI leverage Alipay+ solutions to allow for more payment options to be accepted in-store, on websites, in apps, and via micro-programs. Through the integration of Alipay+ solutions, RBI operations will support payment options such as Touch ‘n Go eWallet in Malaysia, True Money Wallet in Thailand, GCash in the Philippines, Kakao Pay in South Korea, and many more.
Akram Ozer said: “We could not be more excited to launch this groundbreaking partnership with Ant Group, which supports our mission to make ordering and dining as easy as possible for our guests and leveraging payments to provide a more convenient and personalized experience.” APAC President, Brands International Restaurant.
“Franchisors across Asia will soon be able to take advantage of the benefits of digitization across operations and integration of microsoftware into other digital platforms.”
“Leveraging digital payments and marketing innovations is critical for industries such as food and beverage to provide contactless services, enhance operational efficiency, and adapt to rapidly changing market conditions,” said Angel Zhao, President of Ant Group’s International Business Group.
“We look forward to helping RBI on its holistic journey of digital transformation as it reinvents how diners connect with RBI brands both online and offline to create superior customer experiences.”
This activation will take place across eight select markets in Asia Pacific, and 1,500 restaurants across all three RBI brands.