Marketing Agency

RED VELVET names Hayden Lockaby as VP of Strategy & Growth | National News

RED VELVET names Hayden Lockaby as VP of Strategy & Growth | National News
Written by publishing team

Austin, TexasAnd January 4, 2022 /PRNewswire/ – Award-winning RED VELVET, a full-service creative experiences, activities and events agency, announces the promotion of Hayden Lukapi, vice president, strategy and growth at a nearly 20-year-old company. Lockaby has been instrumental in helping move RED VELVET into the agency model, moving away from the traditional DMC services that were previously the focus. She helped rebrand the company in 2020 and played an instrumental role in preparing and shaping the team to work and stand out in its new capacity. Major accounts include Silicon Labs, Nymbus, Tito’s Handmade Vodka, Forrester,, and others.

Lucabe’s new role will include continuing to oversee business development, growth strategy, account management, marketing, and the in-house RED VELVET creative team. Her immediate areas of focus focus on strategic account expansion, new account acquisition, best-in-class business development, and business leadership for RED VELVET clients.

Posted by Cindy Way. if, CEO of RED VELVET. “I am delighted to have Hayden join our executive leadership team and help us attract new brands that value smart marketing and sales events that enhance brand reputation and drive business results.”

This promotion also indicates a transformative investment in building relationships and creating award-winning work that RED VELVET intends to focus on moving forward. “Before the pandemic, our goal was to move away from the traditional DMC business where brands craved creative revitalization alongside intentional event design work. Over the past decade, we have built a solid reputation for solving challenging event issues in a fast-growing city. AustinAnd I wanted a leader who could help us expand even further AustinLou said.

Lucabe joined the RED VELVET team in 2019 as Senior Director of Business Development and came from T3, where she was the Client Portfolio Manager. Prior to that, she led the customer services teams at New York City In a number of marketing, branding and advertising agencies and led teams at Target, Chubb Insurance, Coca-Cola, Dove, Kraft-Heinz, IHG, and Procter & Gamble. It was also there that she founded a rebellious underground restaurant operation with her friend called Homeslice West that ran for several years, and was picked up by publications such as Bon Appetit, The New York Post, and Food & Wine. She says she has “always been destined to be in the field of experiential and event marketing” and is proud to form the next chapter of RED VELVET.

About Red Velvet

RED VELVET is a regional leader with a growing global reach, and is known for a myriad of services that include creative experiences, activations, destination design and management, corporate events and custom production for iconic brands. Since its inception, Cindy and her team have become legendary for bringing passion, powerful action strategy and an eye for detail to every touch point, both big and small. More information about RED VELVET can be found at

View original multimedia download content:–growth-301453141.html

red velvet source


About the author

publishing team