Dentsu Asia Pacific has appointed Prakash Kamdar as CEO of dentsu Indonesia, in addition to his current role as CEO, dentsu Singapore. The leadership team is further strengthened by the promotion of Wisnu Satya Putra to CEO of Creative of dentsu Indonesia and Arshad Rahman to CEO of CXM dentsu Indonesia, both of whom join the executive team.
The appointment comes as Maya Watuno, CEO of Dentsu Indonesia, is leaving work at the end of January to take up a role in a newly created holding company for Indonesia’s state-owned enterprises, with a focus on developing and promoting Indonesia’s culture, tourism and aviation assets. She will continue her role as a stakeholder in the business and will continue to advocate for its momentum and success.
According to the agency, these appointments are pivotal to dentsu Asia Pacific’s strategy to lead Indonesia into its next phase of growth. Kamdar will commence his new position on February 1, 2022. The appointments of Wisnu and Arshad are effective immediately.
Watuno said, “People will always be our greatest asset and I am so happy to see the deserved promotions Putra and Rahman strengthen the talent bench at Dentsu Indonesia. Personally, it has been my greatest desire to serve my country one day and that day has come, I leave with great confidence and affirmation.” However, the wand has now been passed on to a proven and beloved leader whom I respect – Prakash.”
Watono joined the dentsu business in 2017 through the acquisition of Dwi Sapta when she was the Managing Director, and was promoted to CEO, dentsu Indonesia in January 2019.
Kamdar said, “Watono is an incredibly strong leader and has purposely driven the Gotong Royong spirit that has the entire team working together as ‘one dentsu.’ I have big shoes to fill and this is a New Year’s challenge and I can’t wait to get started.”
Wendy Clark, Global CEO of dentsu international said: “Under Watono’s leadership, business in Indonesia has thrived and been recognized as one of the strongest agencies in the market, working with 15 of Indonesia’s top 20 advertisers. It has great respect and the greatest support in pursuit To fulfill her dreams of serving her country, we thank her for her services in the dentsu business.”
Meanwhile, Kamdar also joined the dentsu network after acquiring his digital agency business in 2012 and was later appointed CEO of Isobar Singapore. Taking the Isobar business from strength to strength, was promoted to CEO, dentsu Singapore in 2019 and successfully led the dentsu Singapore business through a major turnaround, driven by laser focus on its Power of One strategy to make Dentsu Singapore the most integrated network agency in the market as well To a force for good and growth. Singapore services clients including Standard Chartered, PayPal, Starhub, Intel, Mastercard and Salesforce, as well as FoodTech and AgriTech startups such as Float Foods and Sustenir.
“Kamdar is a highly regarded digital local leader. His authentic management approach has led Singapore teams through the pandemic, resulting in the highest customer satisfaction rates ever in the country with the business on track to return to pre-pandemic levels of growth by the end of 2021.” Together with industry veterans Putra and Rahman, they support the leadership team and bring fresh perspectives and a wealth of experience to the company.”