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Online reviews now play a major role in golf course decisions

Online reviews now play a major role in golf course decisions
Written by publishing team

A survey of golfers found that they are more likely to leave reviews about the golf courses they play and read reviews of other golfers before deciding to play a new course than before.

golf chic It found that 62 percent of golfers say they will leave reviews online – up from 44 percent in 2018 – and 86 percent said they have read independent reviews online – up from 68 percent in 2018. Most important, 81 mentioned percent that independent reviews can help with the decision to take new courses — up from 61 percent in 2018.

Golfers also put ‘word of mouth/peer feedback’ as the most critical factor when planning where to play.

The site also conducted a survey of golf club members and found that the average rating of their golf club site was just: average.

The quality of the sites was given 3.44 out of 5, with the majority choosing the option on average.

It comes as 84 percent of visiting golfers say they are “very likely” to visit the club’s website before visiting the venue, and 86 percent of club members say they access their golf club’s website when doing a related online activity such as searching. About departure times and reservation.

Meanwhile, 97 percent of non-club golfers said golf clubs should advise golf courses beforehand.

Digital marketing and successful communication is now essential for golf clubs to thrive and provide an experience that benefits members and visitors alike. This is something that starts with a high-quality, informative, and engaging website,” the site reports.

Since the pandemic began, the golf industry has seen a major shift in the way golfers now consume information and content in relation to the game. And if they haven’t already, all golfers have had to go online and use digital platforms just to book golf times.

Presentation of the golf course as a product Like any other, websites and social media can serve as an important selling tool, promoting and encouraging visitors to secure their tee time and enjoyment of the facilities available, best displaying updated information and attractive visuals.

The site should be seen as one of the most vital sections of all golf clubs. Not only to serve as a shop window but also as a way to inform and update both members and potential visitors.

In terms of social media, 79% of club members stated that their golf club uses social media platforms, with Facebook easily the most used network, followed by Twitter and then Instagram. Social media production is rated an average of just 2.98 out of 5.

The research also found that 2% of golf clubs do not have websites.

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