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New Online Bookstore Creates Marketplace for Self-Published Authors Struggling to Compete on Amazon | National

New Online Bookstore Creates Marketplace for Self-Published Authors Struggling to Compete on Amazon | National
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NEW ORLEANS, LA, Jan. 13, 2022 (SEND2PRESS NEWSWIRE) – The explosive growth of the world’s self-published book industry has sent a storm. Once the doors are opened for unknown writers, self-publishing creates an alternative – some might say annoying – option for writers with a small fan base to share their work and build brand awareness on a global scale. Powered by the popular do-it-yourself movement, a new direct-to-customer book selling platform,, was launched in December.

Aimed at helping self-published authors committed to creating, distributing, and promoting their work, Direct2Author is a targeted, low-cost supplement for promoting books in Amazon, Barnes & Noble, and other online bookstores.

“Direct2Author is our answer to major book distributors like Amazon, who sell more books than any other retail outlet in history and have over 30 million books in their online bookstore,” said Michelle Jackson, self-publishing author and founder of the platform. “Our goal is to pull self-published books out of the traditional marketing aisle of highly traded books and direct them to a place they could call ‘home.’ We believe this platform will make it easier for dedicated readers to find new work by diverse writers.”

Direct2Author is betting on book lovers interested in supporting a niche market. But the platform goes a step further by addressing a problem that often afflicts writers who have not been published traditionally. By allowing authors to earn a Reader Approved badge from a team of editors and beta readers, the platform helps verify the readability, attractiveness, and writing style of self-published works.

“Too often, readers think self-published books are poorly written,” Jackson said. “But the success of traditionally published and once self-published authors such as Margaret Atwood, E.L. James, and even Stephen King who published a collection of self-published short stories in 1960, proves that our work is valuable and critical to the growth of the publishing industry.”

Direct2Author offers a free basic book profile upload and three subscription-based dynamic profiles. Dynamic profiles include direct links to author websites and author pages, book cover upload and book description, promotional video integration, social media links, and digital media promotion. Subscriptions start at $3.99 per month.

Readers can sign up and get free access to the online book store and the 5-crown book rating system. They can also earn free merchandise and weekly promotions for the Books feature. Learn more:

Unlike Amazon, Direct2Author is not an implementation service. Instead, the platform aims to benefit from direct-to-customer book selling. As self-published authors build their websites on platforms like WiX, WordPress, and Squarespace and build author brand awareness on social media using popular hashtags like #booktok, #bookstagram, and #booktwt, readers can buy directly from the author, pay Lower in distribution fees, helping them build long-term fan bases.

“Self-published authors are entrepreneurs,” Jackson said. “Technology allows us to create dynamic brands and marketing tools that we can control. As a result, we now have the ability to touch a global community of book lovers.”

To learn more or register as a reader, author or sponsor, visit or email


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