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New digital training course to support 20,000 Irish SMEs

New digital training course to support 20,000 Irish SMEs
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Enterprise Nation will train Irish SMEs in cyber security, digital marketing, e-commerce and more as part of the Go and Grow Online programme.

Enterprise Nation has teamed up with Microsoft, Vodafone and Klarna to launch a free digital training program aimed at supporting small businesses in Ireland.

Go and Grow Online is a one-year course that provides business owners with support to accelerate digital, sales, CRM, and financial skills. Topics including cybersecurity, digital marketing, and cloud accounting will also be covered.

Enterprise Nation is a London-based business support group that helps around 50,000 small businesses each month.

It aims to support more than 20,000 small and medium businesses in Ireland with the new scheme, with training delivered primarily online. Irish companies that participate will have access to the group’s platform and support including workshops, e-learning and access to digital advisors.

Go and Grow Online launches today (January 14) at StartUp 2022, a virtual event for Irish small business owners. Emma Jones, founder of Enterprise Nation, has brought the course to Ireland to help meet the demand for online digital skills training.

“We are seeing a once-in-a-generation opportunity for small businesses,” Jones said. The events of the past two years have fundamentally changed the way we live, creating markets that did not exist before. You don’t need to look further than the transition from selling offline to selling online.

“The acceleration of digital technology and social media has leveled the playing field, providing virtual marketing platforms and marketplaces for every company to connect directly with their audience – wherever they are in the world.”

As an entrepreneur, commentator, and author, Jones founded Enterprise Nation in 2005. She is also a co-founder of the foundation’s campaign StartUp Britain.

Last year, the Enterprise Nation teamed up with Facebook Ireland to offer online training to thousands of small and medium businesses as part of the social media giant’s Boost with Facebook programme.

Once public health restrictions allow, Enterprise Nation said there will be in-person sessions across the country for SMEs to participate in the training.

Irish consultants include Paddy McDermott, founder of Galway-based business consultancy Bax & Max, social media specialist Gary Evans of Feedalpha, and Jacinta Dempsey of social media management and consulting agency Thesocialnetwork.

“Getting expert advice on digital and social selling as well as areas like finance is a huge boost for me and my business,” said Aisling Flanagan, founder of Velvet Cloud Sheep’s Milk Yogurt and Cheese, who joins Go and Grow Online.

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