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New YorkAnd January 14, 2022 /PRNewswire/ — In a series of engaging ads that strike at the core of preserving and protecting the right to freedom of expression, the nonprofit, nonpartisan foundation for individual rights in education, FIRE, launched its first national advertising campaign this week aimed at appealing to Americans of all political spectrum.

Calls the initial ad in the New York Times on Sunday Martin Luther King Jr The “I Have a Dream” speech depicts what will be lost if the right to freedom of expression is silenced. The announcement coincides with National Day the day after the civil rights leader was honored.

Featuring the headline: “No Free Speech, No I Have a Dream,” the two-page ad kicks off a campaign of print and digital marketing implementations that stress the need to be able to speak freely, whether it’s in support of gun rights, gay rights, or Pro-choice or pro-life issues, etc. The declaration concludes that “because of freedom of expression, we are all free to share our dreams.”

“Throughout history, people have fought for the right to be who they are, express their opinions, and share their dreams for a better future,” said FIRE’s Vice President of Communications. Nico Perino. “Unfortunately, the importance of freedom of expression in a free society is often overlooked or taken for granted. The argument for this precious right must be made directly and unapologetically for each new generation. And that is what this campaign hopes to achieve.”

The second ad to be shown later this month in the New York Times Magazine focuses more on the dangers and bleak reality of censorship. Its title reads: “Freedom of speech is never as dangerous as those who try to silence it.”

Subsequent announcements will address the phenomenon of “abolition of culture” and the noteworthy legal and advocacy issues that FIRE is making to protect freedom of expression rights. The digital component consists of a strategy dubbed “FIRE Drills,” a rapid response approach to media using semantic and contextual targeting, as well as timely local advertising and social media posts. This program-led initiative will be delivered in news feeds and over 100 news and political websites across the country.

The campaign aims to positively prepare the public to understand and engage with the issue more, learn about FIRE’s position as a nonpartisan defender of free speech, and find their way to the organization’s website where they can learn more and join FIRE’s mailing lists.

This is the first time that FIRE has made a national declaration to raise awareness of the importance of defending and preserving the right to freedom of expression. The campaign was created by independent advertising agency DeVito/Verdi, which was named the nonprofit’s marketing partner last year. the New York The agency has a long history of award-winning public service and cause-related advertising to clients, including the Campaign for Freedom after 9/11, the Civil Liberties Union, and Planned Parenthood of New York, a national pro-choice effort (PEP) and the Department of Defense (“Support Troops”).

“FIRE is taking the lead in this country to combat the horrific impact of silencing,” he said. gave Ellis, Head of DeVito/Verdi. “This campaign shows that our calls for change depend on the right of anyone and everyone to speak freely.”


The Foundation for Individual Rights in Education (FIRE) is a nonpartisan, nonprofit organization dedicated to defending and preserving the individual rights of students and faculty at American colleges and universities. These rights include freedom of expression, freedom of association, due process, legal equality, religious freedom, and sanctity of conscience—the basic qualities of freedom.

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