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Mumbrella’s Summer Shorts series – ep. 16

Mumbrella’s Summer Shorts series – ep. 16
Written by publishing team

Unless you live in Perth, Australia will see quite a bit of rain today.

But don’t let that stop you from learning what’s going on in the world of marketing, advertising and media. The Mombrella Summer Shorts series continues to keep you well informed.

Check back on this page for updates throughout the day, and you’re good to go.


  • McCann London has appointed BBH Managing Director Polly McMorrow to be the company’s new CEO. McMorrow will join in the spring as a replacement for Cheryl Marjoram, who recently returned to her native Australia to become CEO of DDB Group Sydney. (more on advertising)
  • Tinder has appointed VaynerMedia as its global media agent. (interactive marketing)
  • M&C Saatchi emphasized an “initial approach” from ad technology company Advanced/AdvT. Shares of M&C Saatchi jumped another 8 percent today after news emerged that it had received an initial takeover approach from technology tycoon Finn Moriah. (media post)
  • Advertising directors don’t believe Novak Djokovic’s possible absence from the Australian Open will have a significant impact on ratings for the event, which will be broadcast by Nine Entertainment. Ben Wylie, general manager of Spinach Advertising, noted that the Australian Open rankings are determined by a combination of factors, including whether an Australian player “goes a long way”. Willee and Mumbrella, chief content officer, Damien Francis, point out that a jump in COVID-19 cases could help the rankings, with Willie noting that the sudden rise in cases means people are more likely to stay home and watch TV. (Australian)
  • Meal utensil company My Foodie Box will make its ASX debut on January 7, after it raised $6 million through its initial public offering. The funds raised will be used to expand operations from its base in Perth, with an initial focus on Sydney and Melbourne. My Foodie Box will compete with Hellofresh and Marley Spoon, while it has a partnership with the sole distributor of Thermomix appliances in Australia. (Australian)

  • Event software companies MeetingPlay and Aventri have merged and secured equity growth investment from Sunstone Partners and Camden Partners.
  • MasterCard and McDonald’s have entered into a deal whereby the payments provider will acquire QSR’s personalization technology company, Dynamic Yield. (CMO)
  • The New York Times has agreed to buy subscription-based sports website The Athletic in a deal estimated to be around $550 million, according to multiple reports. (media post)
  • Microsoft becomes the new owner of the global automated marketplace, Xandr, after its former parent company AT&T signed the deal. (CMO)
  • IBM has appointed Paul Burton as general manager of its Asia Pacific (APAC) business. Burton succeeds Brenda Harvey, who returns to the United States to take up a senior role at IBM. (
  • A report, GroupM’s “Tech Consumer Preferences 2020-2020” study, based on a survey of 1,000 US adults conducted in December, found that fewer Americans are eager to adopt new technology in their homes, and a significant decrease in those who are adopting IoT applications. (media post)

  • Rokt saw its company valuation at $1.95 billion after it secured $325 million in a Series E funding round led by Tiger Global. (CMO)
  • British Racing CEO James Oldring has been named CEO of Perth Racing. (Business News).
  • Ad tech company Smartly acquires London-based Ad-Lib for $100 million. (city in the morning)
  • Wunderman Thompson partnered with Odyssey and built a bespoke metaverse. (Little Black Book)

  • Integrated Marketing Agency, Grapes, has appointed Partha Sengupta as its Creative Director. He will be based out of the agency’s office in Delhi and will report to Shraddha Agarwal, Chief Operating Officer and Head of Strategy for the company. (Mint)
  • Evolved Search has promoted Tom Etherington to General Manager. The agency’s co-founders Ian Macintosh and David Watts will become CEO and CTO, respectively. (Prolific North)

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