As part of the mandate, Mullen Lintas will be responsible for brand strategy and creative production
Ferns N Petals flower and gift retailer has entrusted Mullen Lintas Delhi with its creative duties. As part of the mandate, Mullen Lintas will be responsible for brand strategy and creative production. The agency said in a statement that the account came after a multi-agency bid. “We are seeing rapid evolution across many traditional product categories. Business models are pivoting to keep pace with the dynamic environment around us where D2C brands are emerging faster than mushrooms. At such a juncture, partnering with Mullen Lintas businesses such as Ferns N Petals to chart their future journey presents an exciting challenge.”
While Ferns N Petals has emerged as one of the prominent names in the flower and gift delivery sector, a large portion of the market remains unregulated and holds huge potential for the brand to expand its business further. Hence, Mullen Lintas will also build a greater brand preference for Ferns N Petals.
According to Sai Thota, Head of Digital Marketing at Ferns N Petals, the brand has partnered with Mullen Lintas as the upcoming campaign it is currently working on occupies an important place in Ferns N Petals’ journey towards exponential growth. Tota hopes the association will help Ferns N Petals reach the next orbit of growth.
“Ferns N Petals has been a pioneer in the gifting sector, it is a brand that has touched millions of hearts. It was an exciting brief and we were able to demonstrate a strategic approach that will help build a better brand preference. We are looking forward to creating a business that gets Ferns N Petals, And it’s an unfair share of the attention,” Sunil Singh, sr. Vice President and Chief Business Officer, Moline Lintas.
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