Helena, Ala., December 16, 2021 (GLOBE NEWSWIRE) — Mspark, a marketing services company that specializes in activating consumers for national and local B2C businesses across North America, today announced the appointment of Greg Bojic as CEO, effective with immediate effect.
Bogich is a long-time print and digital media veteran with over 25 years of industry experience, serving on numerous industry boards and associations. He has worked directly with many of Mspark’s long-standing clients and prospects in all sectors that Mspark serves today.
Bogich returns to Mspark from North American Bancard, a leading provider of business, credit, e-commerce and payments solutions, where he served as Senior Vice President of Sales and Marketing.
“I’m so excited to be back at Mspark as CEO. It’s a great company, they have great solutions and exceptional people,” Bogesch said. “I think there is a world of potential to help advertisers reach rural America. It’s a part of the market that hasn’t been undervalued and often misunderstood.”
Bogich previously spent over 4 years as Senior Vice President of National Sales at Mspark, in a period in which he led the company to unprecedented levels of growth.
“Despite my absence for a few years, one thing has not changed: Mspark’s ability to deliver proven solutions to customer needs. The expanding range of products and services we are integrating to ensure success is impressive,” said Bugech. “I can’t wait to come back and start collaborating with our team and our customers.” We are moving into 2022!”
Prior to Mspark, Bogich spent more than a decade at Valassis (now Vericast) leading various sales and marketing teams within the retail, business development and national sales divisions, culminating as Senior Vice President of Digital Media, helping launch the division and its rapid dynamism. Post-launch growth.
Bogich spent the early parts of his media career with Marc Advertising/Market Place Print, a Pittsburgh-based media buying and planning agency that has worked with many of the nation’s largest advertisers, including Home Depot and Best Buy.
Mspark has been providing value-added advertising solutions since 1988. We deliver measurable results and a strong return on marketing investment to the client through national reach, precise targeting and integrated campaigns. Mspark has the ability to reach 116 million American households each month through shared mailing ads and 2.3 billion unique devices via complementary digital campaigns. Mspark’s portfolio of more than 3,000 customers includes consumer packaged goods manufacturers, retailers, restaurants, and service providers throughout the United States. For additional information, visit mspark.com.
5901 Highway 52 East,
Helena, AL 35080
An accompanying image is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/1b4ed8da-6330-4075-a3c7-6d7debe985bc