Marketing Agency

Mindshare names Prashant Nandan as digital lead, North and East

Mindshare names Prashant Nandan as digital lead, North and East
Written by publishing team

Mindshare, an agency of GroupM, has appointed Prashant Nandan as Head of Digital North and East. In this new role, Nandan will be responsible for digital strategic direction and leadership within the digital group, the agency said. Additionally, he will also focus on building a high growth business and driving the revenue strategy for Mindshare India. He will report to Ruchi Mathur, Senior Vice President, North and East, Mindshare India, and Juba Menon, Chief Digital Officer, Mindshare South Asia. Moreover, it will be based in Gurgaon.

According to Menon, Nandan has diverse experience in digital marketing, media planning and commerce. Nandan will play an important role in driving the digital growth of Mindshare North and East. As Mindshare now reorients its business around the pillars of acceleration, results, and quality growth, I look forward to working with it to shape the ongoing phase of growth and transformation for our clients,” Menon added.

Nandan brings with him over 13 years of extensive industry experience in multiple strategic roles. The appointment comes at a time of increasing digital technology. Thus, the agency hopes that the appointment will help the agency achieve higher levels of business performance, innovation, and strategies driven by digital solutions for clients. Prior to joining Mindshare, Nandan was associated with Dentsu International as Vice President of Digital Commerce and Purchasing.

As Nandan looks to take Mindshare to greater heights by bringing together media, data, commerce and technology, he sees it as crucial to map, plan and build the right communication tools in this ever-evolving digital space. their customers to thrive in the future.

“The look of our business is changing. As we continue to partner with our existing clients on their transformation journeys, we are also looking for new clients from a whole new world. Nandan with his experience and passion will play a key role in driving this new, smooth and good growth for us,” Mathur stated.

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