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Mindshare, Mekanism, Ogilvy and More

Mindshare, Mekanism, Ogilvy and More
Written by publishing team

It’s the middle of summer. It’s hot. The glass in the revolving door this week is annoying, but behind these parts is an impressive array of agency moves, and this week there were a lot of people finding new jobs and agencies getting new clients.

Take a walk and see who’s been fit this summer.

50000 feet

The creative agency 50,000ft is set up by Winix Brand Air Purifier to increase brand awareness in the United States with a brand video designed to increase engagement and sales.

The video brings the brand’s new slogan “Let’s Breathe Together” to life and will be animated across automated viewing, bot video, pay-TV and connected TV.


Performance Marketing Agency Appointed Adlucent Matt indicator Vice President of Technology and Ryan Gibson Vice President of Strategy.

Zeiger was previously a senior leader at AMP. In his new role, Zeiger will help shape the vision for Adlucent’s technology and data offerings.

Gibson joins Adlucent from Merkle. In his new role, Gibson will work with the client services and technology teams at Adlucent to develop the agency’s strategic capabilities from the retail industry and digital marketing perspective.


Ambassadors creative production studio Amsterdam has been selected as the global marketing partner for’s video performance after a competitive bid.

The ambassadors will be responsible for supporting the creative development and dynamic expansion of’s global performance marketing content.


Claims firm Crawford & Company has selected Atlanta-based advertising agency Ammunition as the registered agency for all of Crawford’s new SaaS offering, Asservio Crawford. Ammunition was selected to bring a new product to market, as well as support an overall brand strategy and messaging to support Crawford’s global business.

Amp . Agency

Boston-based Amp will bring its digital experience team together with Small Talk, a digital experience agency that the Amp Agency acquired earlier this year. The combined set will be known as AMPXD.

Robert Balmaceda, founder and managing director of SmallTalk Agency, now holds the svp moniker, AMPXD.


BBH has upgraded its management trio in New York, Amani DuncanAnd Rafael Rizzuto And Tom Callard, to oversee BBH USA, which includes the New York and Los Angeles offices, as well as BBH Entertainment.

Code and theory

The eye of law and theory Steve Hoffman As Group Director, Head of Brand Strategy. You will be responsible for developing the brand’s practice to take advantage of the changing mandate of today’s CMOs. Most recently, she was the Director of the Innovation and Brand Consulting Group at R/GA.


Digitas UK appointed Chief Experience Officer Jane AustenHead of the design department Anna Jehan. Austin’s appointment complements Digitas’ executive lineup and she will report to CEO Danny Basil. Austin most recently worked at Babylon Health as Director of Product Design. She has also held the position of Chief Design Officer at Flow Health and has also led digital transformation projects at Telegraph Media Group and MOO.

Jihan joined from Matter of Form where she was Creative Director. Prior to that, Jihane spent five years at SapientNitro.


Haberman Agency in Minneapolis has appointed Robin Tyler Rooney as its managing director. She had previous experience with BBDO Minneapolis, Clarity Coverdale Fury and Colle McVoy.


Havas Media Group has launched a new sustainability marketplace in the UK, as part of its ongoing commitment to making a tangible difference to brands, businesses and people. Havas Media Group’s current UK customers EDF, giffgaff and O2 are the first brands to sign up for the sustainability market, with more expected to be announced soon, while PubMatic, Good Loop, The Guardian and TripleLift are confirmed as show partners.

Horizon Media

Horizon Media named Stan Fields evp, Chief Development Officer – a newly created role – to lead various agency operations, drive growth across multiple Horizon business units and provide strategic leadership to client teams.

Fields joined Horizon Media in 2012. As Director of Development, he will oversee several business units and functions, including Business Development, Horizon Media Canada, Multicultural Horizon, subsidiary 305 Worldwide and the Horizon WHY Consumer Insights Center of Excellence. He will continue to serve on the Horizon Media Executive Board and report to the CEO Bill Koenigsberg.

And therefore

Design company appointed and build the brand Ideo Dietria Williamson for a CMO role. Detria joined Ideo from Accenture Interactive, where she led digital transformation and pioneered the ICX (Comprehensive Customer Experience) approach.

a favour

The marketing firm known as a digital media buyer is named for Sesame Workshop, the educational non-profit organization behind Sesame Street. Working closely with the audience development team at Sesame Workshop, Known will handle the management and execution of local paid digital media campaigns while also interacting with unique campaign divisions.

Known has worked with Sesame Workshop over the past two years on audience research, data infrastructure, building intelligence platforms, and brand creativity, including innovative animations to celebrate the brand’s 50th anniversary.

What was

The McCann Worldgroup has expanded the roles for three of its top regional leaders.

Alex LobarMcCann Worldgroup Asia Pacific President, McCann Advertising Agency Network in North America. Ghassan HarfoucheThe Executive Director of the Middle East Communications Network (MCN), the McCann Worldgroup Partner Network and Interpublic in the Middle East, North Africa and Turkey, will add responsibilities as President of McCann Worldgroup Asia Pacific. And J. WatsonAnd McCann Worldgroup APAC Chief Financial Officer and Representative Director of McCann Worldgroup Japan CEO of McCann Worldgroup Japan.

As with Lubar and Watson in their previous roles, Harfouche will be closely involved as well Prasun Joshi, Chairman and CEO of Asia Pacific and CEO and Creative Director of McCann Worldgroup India, who continues to provide vision and direction for McCann Worldgroup’s regional leadership.


WPP Media Agency appointed Mindshare Christina Palmer Shedd as its new global chief of staff. She joined from Publicis Sapient, where she recently acquired cum talents. In her new role, she will lead Mindshare’s people operations globally, working to grow and develop talent, and forging close partnerships with the people teams of GroupM and WPP.

Palmer Shedd’s remit will include employee relations, recruitment and operational deployment. It will also help Mindshare more effectively leverage broader resources from WPP and GroupM, across employee relations, C&B, L&D, talent acquisition, capacity management and HR operations.


designated Mekanism Sonal Naren As Chief Strategy Officer for West Coast clients of Mekanism, he joined forces with Ambika Pai, Chief Strategy Officer for East Coast, to lead the overall strategy division. Naren is responsible for brand strategy, communications and innovation across the agency’s West Coast clients including Amazon, Alaska Airlines and Charles Schwab.

Prior to joining Mekanism, Naren led strategy at Ogilvy & Mather Singapore and Wieden + Kennedy India.

the mill

promoted the mill Tony Robbins To the managing director of Studio New York.

Formerly Chief Operating Officer and prior to that Chief 2D, Robbins brings 25 years of experience in the visual effects industry to this position. He was the creative lead at The Mill’s New York studio for 13 years. In the new role, he will work closely with The Mill’s global management team to explore growth opportunities within the company’s three core segments: visual effects, creative production and experimental marketing.


UK Ogilvy reinforced Victoria Day To the Managing Director of Ogilvy Advertising UK. It will focus on driving the growth of Ogilvy’s advertising business in the UK

Day previously held the role of Managing Partner and Head of Account Management at Ogilvy. She joined Ogilvy in 2018, as the deputy for the main Boots account. Prior to joining Ogilvy, Victoria worked at Saatchi & Saatchi, FCB Inferno, Elvis, and adam & eveDB.

Also, Ogilvy PR hired an industry veteran Erin Jacobson As Head of Digital and Advocacy for North America. In this new agency role, Jacobsen will lead the evolution of Ogilvy PR’s digital offerings including strategy, social content, public affairs and advocacy while growing digital public affairs practice across Canada, Washington, DC, and North America.

Samba TV

Samba TV, the global provider of multi-screen advertising and analytics, has been appointed Chris Magle As Vice President and Head of Agency Development. Magel will manage Samba TV’s relationships with advertising agencies and holding companies.

S&D Marketing and Advertising

S&D, a Denver-based marketing and advertising agency founded by a woman with a business accreditation, has promoted two leading executives. Anne Marie Hockerd He was appointed president and Kathleen Perry He was appointed vice president.

She runs it

With a mission to pave the way for more women to lead at all levels of marketing, media and technology, She Runs It celebrates the women and men who are changing and setting the pace in the industry, including an annual tribute to three leaders who best exemplify the organization’s bold spirit: Women of the Year. Now in its 58th year, the awardees in 2021 are: Lynn Lewis, CEO of US UM Corporation; Kimberly Paige, CMO of BET; And Meredith Verdone, CMO of Bank of America.

sterling rice group

Sterling Rice Group (SRG) is growing its senior leadership team with the addition of three senior marketing experts. Christine CentanniAnd Bryant Eason And Pretty Philip Join SRG as Managing Directors.

Centanni joined SRG after more than 10 years in consulting with PwC, and has led state and local government consulting practices in the public sector. Ison most recently held a CMO position at Columbia Care where he built her multi-million dollar CBD and cannabis brand. Priti has worked for over 10 years on the client side for CPG companies such as P&G, PepsiCo and The Hershey Company.


Global creative collective Thinkingbox is set Ryan Booth as a creative director. He joined the team in Toronto and is tasked with expanding the creative team across the Canadian market.

Previously, Booth was Design Director of Hudson’s Bay and Creative Director of Design at Zulu Alpha Kilo.


Mallory Diamond He has been hired as Head of Development at Walrus, a new role at a full-service independent advertising and media agency based in New York.

Diamond joins the store from Rochester-based Partners + Napier after 11 years in new business, marketing and communications, most recently as director of her agency Growth. In addition to screening and following up on new customer relationships, Diamond will also advocate for Walrus’ media business.

We are social

We have promoted social Brittany Wickerson To the new role of global head of media. Wickerson will focus on creating culturally relevant content, paid media and distribution strategies for We Are Social’s global client base.

For the past two years, she has led and dedicated to the media team at Socialize in Dubai, part of the We Are Social network, and will continue to do so in her new role.

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