McMorrow joins as the London agency is advancing creatively, particularly with its work for Microsoft, such as its project that imagines Xbox video games as tourist destinations, and bringing isolated seniors closer to grandchildren by playing with Beyond Generations, one of the top 30 Ad Age ads of the year. It has also won new business including the expanded fee for the Just Eat delivery app.
McMorrow has worked at BBH for over 14 years, joining as Accounts Executive and rising to Managing Director in June 2020. During her tenure there, she helped produce work including the award-winning “Clowns” ad for Audi.
She stated, “I am very proud to join McCann, an organization I have seen and admired for some time. They have a modern, creative and pluralistic approach and I am excited to join this wonderful team that shares my passion for creativity, along with true love for clients and their business. After 14 amazing years, he will occupy BBH has always held a place in my heart, and now I am looking forward to this new challenge.”
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The London appointment is the latest in a string of senior staff members at McCann. The agency hired Alex Lopez, global vice president of brand marketing and creative director for men at Nike, to become its new president and global creative officer in late September. McCann’s New York office has also promoted former Global Executives and Executive Vice Presidents Pierre Lipton and Shane Millington to the roles of co-CEOs, while former CEOs and Executive Vice Presidents Caprice Yu and Cristina Rodriguez Reina have risen to Global Executive Creative Directors.