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Marquee Brands Ushers in New Content Era With Recipes Powered by Chicory on Martha.com

Marquee Brands Ushers in New Content Era With Recipes Powered by Chicory on Martha.com
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New YorkAnd January 3, 2022 /PRNewswire/ — Chicory, the leading contextual commerce advertising platform, today announced its partnership with global brand owner, marketer and media firm Marquee Brands. Select recipes on Martha.com will now be powered by Chicory, allowing site visitors to shop for ingredients directly on the site using Chicory’s “Get Ingredients” button. Chicory is the first shoppable recipe technology provider to integrate with Martha.com.

“With Martha.com, we focus on using digital technology to expand and enhance the values ​​that have made Martha Stewart one of the world’s most trusted brands,” Neil FiskCEO of Marquee Brands. “We are always looking for new ways to improve and simplify the shopping experience for our customers. Therefore, we are excited to partner with Chicory to incorporate this new functionality into our recipe pages.”

Chicory and Marquee Brands’ partnership comes right after Marquee Brands announced the expansion of Martha.com, an online platform that includes homeware, kitchen tools, recipes and more, with products designed and curated by world-renowned lifestyle influencer Martha Stewart. The site in its expansion aims to bring products to life, making it easy to explore and shop Martha’s favorite home picks.

Co-founder and CEO of Chicory Uni shimshima. “Together, we’re simplifying the lives of shoppers, taking them from inspiration to checkout with just a few clicks.”

Martha.com is one of over 1,500 sites featuring Chicory’s shoppable recipe technology. The signature “Get Ingredients” button is one of the many digital tools the platform offers for publishers, CPG brands, and grocery retailers looking to improve their online user experience, and move items to their cart.

About Marquee Brands:
Marquee Brands is a global leader in marketing and brand owner. Owned by investor funds managed by Neuberger Berman, one of the world’s leading employee-owned investment managers, Marquee Brands targets high-quality brands with strong consumer awareness and long-term growth potential. Marquee Brands seeks to identify brands in various consumer product segments with the goal of expanding their reach across retail channels, geography and product categories while preserving the brand’s heritage and enhancing the end consumer experience. Through its global team of professionals and partners, Marquee Brands monitors trends and markets in order to grow and manage brands in partnership with retailers, licensees and manufacturers through engagement, strategic planning, marketing and e-commerce. www.marqueebrands.com. In 2019, Marquee Brands acquired the Martha Stewart brand, which reaches nearly 100 million consumers across all media and marketing platforms each month. Martha Stewart is the founder of Martha Stewart Living Omnimedia and America’s most trusted lifestyle expert and educator. Its branded products can be found in more than 70 million households and has a growing retail presence in thousands of locations. Visit Martha.com.

about dandelion
Chicory is the leading contextual commerce platform for CPG and grocery brands. Its signature “Get Ingredients” button can be found on over 1,500 recipe websites, including Taste of Home, Delish, LandOLakes.com, and thousands of influencer food blogs. Leveraging its extensive network of recipes, Chicory collaborates with leading CPG brands such as Campbell and grocery retailers like Wakefern to deliver highly relevant advertisements to consumers at the moments when they are planning to buy groceries. As a leader in shoppable recipes and an expert in contextual commerce, Chicory has created digital tools to take grocery shoppers from inspiration to checkout in just a few clicks. Learn more at www.chicory.co.

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Madeline Linehan
public relations manager
[email protected]
(917) 463-3434

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