Waste Creative is a digital creative marketing agency based in London. Founded by Visar Statovci and Mike Petricevic in 2006, the talented 70-person Waste Creative team provides strategy and creative production services, including player community management, to mobile video game creators, including Supercell, Nintendo and Riot Games. Additionally, the studio advises on entry strategy for new games and content as well as offering high-speed, high-quality digital assets. Visar Statovci, Mike Petricevic and the entire team will remain with the company.
The sale will help meet the growing demand from Keyword Games Studios’ customer base as a support service that spans the entire marketing life of games, from pre-launch support to ongoing post-launch support, with an emphasis on community engagement and retention.
The Louis Silken team was led by corporate partner, Joe Evans, with support from tax partner, Matthew Robotham, corporate partner Joe Lithjoy, and business partner Alex Milloy.
Commenting on the deals, West co-founder Mike Petricevic said:
“Joe and the team of Louis Silken are absolute experts in their field. They have a deep understanding of the creative industry and all the quirks that come with it. It is an absolute pleasure to work with them, they are down to earth, knowledgeable and have a great sense of humor that you need in such an intense process. When it comes to representing creative agencies, they are the best in the field.“
Commenting on the deals, Joe Evans said:
“We really enjoyed working with Mike and Visar on the sale of Waste Holdings to Keywords. We look forward to seeing waste flourish in the next phase of its journey. “