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Leveraging digital marketing tools and strategies to future-proof small businesses

Leveraging digital marketing tools and strategies to future-proof small businesses
Written by publishing team

Watch Episode 4 above – and if you want to catch up on the whole series, you can watch Episode 1, Episode 2, and Episode 3 on demand now.

Continuous digital transformation holds the promise of improving productivity, creating significant changes and lasting impacts for small businesses – but they need the right tools and resources readily available to them to unlock a whole new world of opportunity.

A sign of the dawning of a new dawn for two small business owners who The Drum and Facebook – backed by two teams of industry contributors in the UK and US – have set out to help transform digitally as part of the ‘Digital Makeover’ mission, the fourth team and ring gathering. The last of the series all the major players involved in the project together to reflect on the experience.

For 100-year-old Jim Little of Caurnie Soaperie, the experience was fun, “It was helpful, and the process opened my eyes – it was amazing!”

Likewise, for Alice Liu of Grand Tea and Imports in Chinatown, New York, the experience was also positive, with lots of ideas being shared to support her family’s business, “so that we can meet people of their best, we’re really very fortunate because I was a part of this.”

Industry experts share their top tips for how small businesses can look to improve their digital presence and performance – providing lasting, tangible advice to anyone looking to take their business to the next level. So what are the main points of this season?

Key digital transformation advantages for small businesses

Be true to yourself, your company and your brand: consumers know when a brand is authentic

  • Make sure to connect your value proposition to your unique point of sale

  • Focus on making one improvement at a time – iterate and test!

  • Stay consistent with your brand, putting digital design first

Be consistent with your message and brand, so consumers better understand your brand, your values, and your purpose

  • Use consistent messaging across your products, website and social accounts

  • Create content that resonates with your audience – this will help improve your SEO

  • Treat your products as elements that tell a story for your business

  • Photography of high-quality products can enhance the success of e-commerce

Leverage social media platforms and channels – so consumers know where to engage and engage with your brand

  • Implement a connected customer experience to improve brand engagement

  • Use social media platforms to build an engaging customer community

  • Make the most of digital advertising tools (like Instagram ads) and e-commerce tools (like Facebook Stores)

  • Even small amounts of PR can get you in front of new clients

Finally, take advantage of resources like Blueprint, a descriptive skills training and skills program that allows individuals and businesses to achieve their goals using Facebook, Instagram, and Messenger. Courses like these offer invaluable e-commerce and digital tools that can help protect your small business in the future. To learn more, visit Blueprint for Training, Certification, and Free Courses here.


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publishing team