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LaLiga promotes Octavi Anoro to international director, plus more

LaLiga promotes Octavi Anoro to international director, plus more
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LaLiga, the organizing body responsible for the first and second classifications of Spanish football, has appointed Octavi Anoro as international director.

Anoro, who initially joined LaLiga in 2017, has spent the past three years with the organization serving as Deputy International Director and Head of LaLiga Global Network (LLGN), a project whose mission is to increase the reach of Spanish football.

In his new role, Anoro will continue to lead LLGN and its 44 delegates worldwide, while heading the coordination of LaLiga’s 11 offices worldwide and overseeing the organization’s international strategy.

This role was previously held by Oscar Mayo before being appointed as Executive General Manager.

“I am taking on this challenge with the aim of ensuring that our business and international standing continue to grow with the same momentum we have seen in recent years, while also engaging all clubs in their international expansion,” said Anoro.

“To achieve this, we will focus on developing the integration between the team of delegates and offices, taking full advantage of the two most important competitive advantages over other organizations in the sports and entertainment industry: our extensive physical presence around the world and local market knowledge that we have five years after this project.”

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Two-time Super Bowl champion Eli Manning Join a private equity firm Brand Velocity Partners (BVP) as a partner.

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assignments

Jeff Bearding

Co-CEO, FC Cincinnati and President of FC Cincinnati Holdings

Previously: Cincinnati Club President

Matthew Primack

Senior Vice President, International Business Development, Fanatics

Previously: Senior Vice President, IMG Licensing

Charlotte Samuelson

Chief Operating Officer, World Rugby

Previously: Head of Group Audit, Close Brothers

Cole Edison

Chief Growth Officer, Women’s National Basketball Association (WNBA)

Previously: CEO of the Professional Shooters Association (PBA)

Kai Young

Corporate Partnerships Manager, Evil Geniuses

Previously: Vice President of Corporate Partnerships, Los Angeles Sparks

Mike Porsche

Chief Operating Officer, Speedway Motorsports

Previously: Director of Strategy, Speedway Motorsports

Anthony Cole Johnson

Commercial Director, Ospreys Rugby

Previously: Director of Sales and Venue Experience, Southampton FC

Jim Brown

Head of Integrity and Damage Prevention Services, North America, Sportradar

Previously: Managing Director, Enterprise Risk Management, National Association of Athletics (NCAA)

Sarah Robertson

Head of Women’s Sports, Grays of Cambridge

Notes: A professional hockey player with over 160 caps for Scotland and Great Britain, Robertson joins sports equipment and apparel brand Grays from Premier Rugby Club.


departing

Christian Muller

CEO, Infront X

Notes: Mueller, who joined Infront in 2006, resigned due to personal reasons.

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