Digital Marketing Websites

Key Website Analytics Tools to Enhance Your Business

website analytics, home analytics, how to analytics, website traffic, website audience, business analytics, small business website tips, website tips, analytics tips
Written by publishing team

Analytics are very insightful tools available for you to use to improve your business by attracting new customers, improving your website experience, learning more about your customers, and much more. At Bookmark all your analytics can be available for you to study in order to take your website and your business to the next level.

What is website analytics?

Website analytics, simply put, is a method of collecting data coming from your website. Everything from how many visitors you have, where they come from, what kind of content they interact well with etc.

Now below, we have compiled the five most popular analytical tools that will help you take your business to the next level:

Website Traffic

This is the number of customers entering and exiting your website. It’s important to know, especially when looking at how long it took you to build your website. This can be seen from the visitor’s country, language, and more!

Let’s say a year has passed and you only get 75 people coming and going from your website? Well that’s pretty low but let’s say you only woke up for 3 weeks and had 75 people?

This is a decent amount. Site traffic relates to the number of people due to the length of time or the age of the site. Ideally, you would want to increase your traffic while increasing the life of your website.

Traffic sources

Now don’t get confused here, we’re still talking about movement, but not what you think. Usually, first-time visitors find your website from any links you have, instead of typing in your full URL. Your traffic sources, are those links and we’ve broken them down into four categories:

  • Traffic from email campaigns

Device type

We have seen how far technology has spread and grown over the past twenty-five years alone. Now you can open any URL on your phone, iPad or any device you have!

With analytics tools, you can track the percentage of users who visit your site through desktop or mobile browsers. Currently, 51.3% of web pages are loaded on mobile devices.

bounce rate

The bounce rate will be when someone visits your website, n leaves without looking at any second pages/links or CTAs. This is why it is called “bounce”. This can be calculated by the percentage that you generally get from your traffic.

Many sites have bounce rates for several reasons, such as:

  • High Efficiency Navigation Chart
  • Unattractive web design

Of course, this depends on the content your website offers. However, on average, 20-70% is the number that many websites encounter. Anything above 30% is cause for concern.

visitor type

In all honesty to get to the next level, you want to keep your visitors and how often they come back to your websites. This group of people/clients or even visitors can be called your primary audience! These are the people you should keep an eye on to not only fetch the number but make sure you nurture them and build a relationship with them.

Of course, your core audience depends on your site and what you offer, but on average you should be looking for a 30% rate of return. Anything less could mean that your site is not as attractive as you would like it to be.

Do you feel like your site is suffering, but you’re not quite sure why? Don’t worry, head over to our blogs and check out 6 Common Mistakes You Should Avoid in Your Website. There is no reason for your website to fall apart when we have the right key for you!

How can these actions benefit your business?

In order to get to the next level, you will need an effective analytics analysis. This can make all the difference between running a website that trades heavily with a high conversion rate, and one that remains stagnant forever in a vicious cycle. Below, we’ve come up with a few key points that we think will change your analytics forever!

Key 1: Know your target audience

Don’t let a few nice reviews make you think that this is everyone who has read and seen your site… The best thing about web analytics is that it will help you create and find the right target audience.

Your target audience gives you more information than you really need! Here you will find what your niche actually expects from your site.

Finding the audience will help you create marketing materials that will leave a warm smile on the faces of your customers. The right marketing campaigns for the right audiences will convert, and take your website to the next level.

website analytics, home analytics, how to analytics, website traffic, website audience, business analytics, small business website tips, website tips, analytics tips

Key 2: Take advantage of where your target audience is from

It is necessary to use the Pareto principle. For those who don’t know this principle, it is simply the 80/20 rule! So roughly 80% of the consequences come from 20% of the causes.

So does this have anything to do with your web analytics? It’s very easy: you identify your most important traffic sources and ensure that you make the most of them. You want to use this information to ensure that your website has an interest at hand!

By taking advantage of where your audience is coming from, you will find visitor behavior. This can be assessed by studying how long visitors spend on the site or certain pages.

Your visitor behavior unlocks which links were clicked on or other actions the visitor took. This is why bounce rate matters to us too! High bounce rates can mean that visitors are not interested in the page’s content or where it leads to.

Key 3: Identify issues within your website

We’ve said it before and we’ll say it again. Wipe out the trash. Proper use of these analytical tools will always include identifying any and all issues within your website. And we’re also not talking about bounce rate here, we’re discussing checkout pages.

Your goal should always be to reduce the incidence of this happening. In order to identify those, you want to make a report from time to time and look for:

  • Any page intended to encourage the reader to explore your site further. Examples include your homepage, your about me page, any rating pages, etc.
  • Any and all unanswered pages have a high exit rate.

From there, you can compare the results to the old numbers to see if anything increased on those pages. What you will be looking for in this report is the number of exits – this is your main focus.

Once you have these numbers and results, consider the following problems your site might have:

  • Your image files are very large. Solution: Compress your image files
  • Lots of code/plugins. Solution: ramp up your coding
  • Increase the amount of traffic. Solution: Invest in a better, higher performance server
  • Not taking advantage of caching techniques

Key 4: Set goals and milestones

Setting goals and milestones is as essential to your business as anything else. Again, we’ve said this before but for those of you on the backcourt consistent with your goals! In hindsight, the goal is really to set this standard of what you expect for your site.

To be honest, unless you’re running your business as a purely a hobby, you should have in mind a perfect end result every time someone visits your site. It could be a registration to your email list, or a sale – but there has to be a specific goal. Of course we as small business owners would like to have a large number of followers, but if none of those visitors or hardly any convert, we earn nothing.

Now with web analytics, companies like yours can create specific targets to track. Active measurement of goals allows visitors to react faster to specific events with data. But don’t get addicted to this without a full knowledge of the events or goals to be tracked. It would be a waste of time to keep track of each goal.

What do we say?

Be specific in your goals and keep an eye on them as you track. There are many ways you can use analytics to take your business to the next level, such as improving your site layout or tracking conversion rates.


Help yourself and your business reach the next level by making sure you use these and many other keys with analytics today. Be specific with your goals and watch your website traffic shift.

Again for those who haven’t seen it before, clear any junk that might be blocking your site inside. Start making more reports on your website and see how quickly you can reduce the number of visitors on your pages. Use the 80/20 rule so you can identify your most important sources of traffic and make sure you’re making the most of them.

Yes, it is even possible for your small business website that has not been here for a long time. And the best we can say is knowing your target audience – get to know them and build your website to improve their experience!

About the author

publishing team