Mumbai: Online education and mentoring technology startup Intercell – Virtual Mentor Network announced on Wednesday that it has dispatched Abhishek Verma to its leadership team as Chief Marketing Officer. Verma will lead all marketing and PR initiatives and will help build a compelling brand story and drive user growth.
Intercell is backed by prominent HNI investors, including actor Sonu Sood, who recently invested in the business.
“I am very excited to be joining the Intersil team,” said Abhishek Verma. “I believe Intercell has a fantastic business model and a talented management team that uniquely positions it to take advantage of a changing industry. Mentoring services are the need of the hour and I look forward to working with leadership to craft the brand’s narrative and drive the next phase of growth.”
Verma comes with 21 years of industry experience and has led the marketing teams for Star TV, Sony Entertainment Television and Discovery Channel. Most recently, he led P&L for Freemont Digital, a digital agency with luxury hospitality clients such as the Taj Group of Hotels. Verma graduated from New Jersey Institute of Technology, USA and holds an MBA from S B Jain School of Global Management.
CEO Arunab Varma said, “We are delighted to have Abhishek join our leadership team and steer the marketing function towards the next phase of growth.” “His diverse experience building brands will be pivotal to our plans.”