- As the number of influencers grows, so does the number of startups dedicated to catering to their needs.
- We asked the creators which of these startups they like to use and why.
- Their favorites included everything from fintech Karat to video editing service Kapwing.
As creators become more prevalent, ways to make money multiply, so do the startups that support them.
In the past year, dozens of influencer-neighbours have been launched, and more than $5 billion has been poured into startups that help creators tackle business and content challenges, according to the information.
Creators now have a plethora of options when it comes to the startups they work with, and there are startups that do everything from banking and invoicing to adding translation.
Small influencer Lissette Calveiro told Insider, “It validates the industry a lot more when you see something like venture capital funding and millions of dollars being invested in startups.”
Insider spoke with dozens of influencers about the startups in the creator economy they love to work with the most.
Some have found content related startups to be very useful. Their examples included the Tezza app, which allows users to create custom filters, and Jellysmack, which helps creators repurpose videos for multiple platforms.
Others cited companies that offer ways for innovators to grow their businesses. For example, several creators said The Fourthwall, which recently raised $17 million, helped them develop and sell merchandise.
“If you are in any content creator space, it is constantly evolving,” said Tanya Marie Zielke, Creator on TikTok and Instagram. “We are always looking for new tools to get additional streams of income. What an entrepreneur, right?”
This list focuses only on creator-specific startups, although a number of creators mentioned more generic products they use in their daily lives, such as a communication app.
and project management company Notion and editorial platform Canva.
Here are influencers’ picks for their favorite creator economy startups and why (we excluded startups they’ve invested in or currently have a paid relationship in):