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Imaginuity’s New Pylot™ Platform Facilitates Launching Multiple Brand Websites and More Effectively Supports the Complete Customer Journey

Imaginuity’s New Pylot™ Platform Facilitates Launching Multiple Brand Websites and More Effectively Supports the Complete Customer Journey
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Dallas – (work wireLaunched Imaginuity® Pylot, a scalable cloud-based platform for businesses to spread their digital presence across multiple sites, brands and sites, allowing them to quickly and efficiently establish their online marketing presence. This award-winning Dallas marketing agency has spent decades developing superior digital experiences and developed Pylot from the highly successful Imaginuity Centers platform.

Designed to increase engagement and customer acquisition, Pylot eliminates the tedious processes associated with ground-up builds when multiple websites are shared. The platform brings the expertise of Imaginuity developers, user experience (UX) designers, and SEO specialists to not only spot multiple sites quickly, but also to ensure they are optimized according to best practices, standards, and current online customer requirements. Pylot also allows building compelling designs that can be standardized across brand sites while still being customized to each site or franchise.

“Many companies need to quickly build and launch multiple sites with consistent brands,” said Corbett Guest, Head of Strategy and Innovation at Imaginuity. “They can either spend a lot of money and time creating separate sites or go to cheap ‘sites in a box’ that don’t offer search optimization, performance, lead tracking, or even the basic security required to support their marketing initiatives. Instead, the Pylot platform combines several sites Under one architecture with the right domain strategy to ensure all sites work together to provide a unified brand experience.”

All in all, it can take six months and a significant budget to launch individual brand sites, but with Pylot Imaginuity can significantly reduce the time and cost required, freeing up valuable marketing resources for other efforts. Perfected over the past 13 years, the Imaginuity site management platform has helped existing clients like Jones Lang LaSalle launch up to 24 sites in 14 days when creating new properties in their mall management portfolio. Moreover, rather than having multiple agencies doing adjacent marketing, Imaginuity integrated services manage everything together in one place – digital experience, research, data analytics, media buying – so clients like Jones Lang LaSalle can count on a single partner to help them control At points of contact throughout the customer journey.

By integrating marketing automation system APIs, analytics, and customer relationship management (CRM), Pylot unifies marketing efforts, from paid search and email marketing to real-time insights into customer interactions and conversions on each site, dramatically improving efficiency and performance . In addition, Imaginuity’s 24/7 in-house customer support team diligently monitors constantly changing search algorithms to help Pylot customers maintain their search engine marketing visibility.

about fantasy®

Imaginuity is the integrated agency that reimagines marketing for the connected age. The agency’s proprietary AdScience® customer data platform collects, manages, analyzes, and animates data for more efficient conversions throughout the customer journey. Headquartered in Dallas, Imaginuity provides integrated marketing services, including brand experience, advertising, traditional and digital media buying, paid and organic search, social media, web development, UX, artificial intelligence, data analytics, and database marketing services. More information is available at www.imaginuity.com.

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