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How to create a great e-commerce website

How to create a great e-commerce website
Written by publishing team

Nowadays, we can do almost everything online, including shopping. Sellers can use their e-commerce sites to attract and connect with potential customers and increase sales. Researchers predict that 95% of purchases will be made online by 2040.

However, if a website does not offer users a proper customer experience (which includes customer service, logistics, shipping, pricing strategies and – most importantly – a good user experience), they will lose sales.

For example, 60% of individuals would abandon a website if they couldn’t find what they were looking for and 64% believed that the quality of the customer experience a brand provides is more important than price.

Due to this increase in consumer demand for e-commerce, Appetite Creative has seen an increase in interest from e-commerce web design service brands. As web design experts, we want to share our top tips for creating an effective and valuable e-commerce website.

keep it simple

Don’t distract users with clutter. The more items there are on your web page, such as bells or notifications, the more you will be distracted by calls to action (CTAs). Instead, create a clean, easy-to-use, and simple design that keeps the focus on selling your products or services.

Also, simplify your menu options to organize and group your products. You should have easy-to-navigate categories. Having too many customers will confuse your customers, prevent them from finding what they’re looking for, and make it more difficult to complete a purchase. Take the natural supplement brand Hello Day, for example.

When Hello Day needed to update the look and feel of their website, Appetite Creative improved their website navigation, simplifying it to just three top-level home pages. These were “Shopping”, “Our Story” and “Take the Quiz”, among other improvements and applications. As a result, the site achieved a 284% increase in ecommerce conversion rate during launch week.

Check here to learn more about Hello Day’s new e-commerce site.

Get an easy and simple payment process

Ensure that the entire checkout process is straightforward, easy to navigate and crystal clear. Eliminate unnecessary steps and focus on getting basic customer information, such as billing information and shipping address.

Providing as many payment options as possible, including alternative payment options such as PayPal, ensures that every buyer can easily make a purchase.

Make SEO a priority

Many consumers start the buying process through a search engine (such as Google), so if your online store isn’t in the top results, they’ll go to your competition instead.

For this reason, you should focus on ensuring that your website is SEO friendly and do everything you can to reach the top of Google’s rankings, which are based on searches related to the products your store offers. Include SEO keywords in product titles, descriptions, blog posts, and other pages, and use tools to find less competitive keywords with high monthly search volumes.

You can also run an informative blog that relies on search engine optimization (SEO) to gain more website traffic. Your blog posts should contain interesting and valuable content for your customers that will encourage them to check out your product pages and make a purchase. It’s also a great way to profile your products or services, share updates, better inform customers of what you offer and your benefits, and tell your company’s story.

Have a responsive web design

Having a responsive web design means offering a unified online shopping experience to all customers, regardless of the screen size of any of their devices. This includes smartphones, as mobile shopping numbers are increasing every year.

One such example is clean air filter specialist Nosy, who needed a new website as part of a broader rebranding. Appetite Creative has risen to the challenge and introduced a modern and mobile e-commerce website design for the first time, with improvements in user experience (UX) design and the best customer relationship management (CRM) system.

The new, responsive website introduced over 10,000 users in the first weekend after its launch.

Give incentives

Unlike supermarkets, online stores have complete control over their customers’ experiences. Taking advantage of this opportunity by offering different types of incentives to customers in unobtrusive pop-ups on the homepage or in promotional emails can contribute to increased site visits and sales.

Create an e-commerce email list

Email marketing is an excellent way for sellers to interact with customers, drive website traffic, and increase sales. For example, you can ask them for their email address in a popup during the checkout process (giving them the option to receive messages and notifications) or even offer an incentive like a discount for your next purchase if they give you their email address.

Once you have their contact details, you can send your subscribers personalized offers and promotions or valuable content such as monthly blog posts or newsletters.

Be there for your customers and provide accessible and friendly online support

When users encounter problems, you need to tell them that they will get the support they need ASAP. Provide support through multiple options such as email, phone, or a 24/7 live chat feature. You can even use social media, as many online stores are now using Twitter and Instagram Direct Messages (DMs).

Include reviews to add credibility

Use social media, customer reviews, and testimonials to add credibility to your e-commerce experience. For example, you can add a testimonials section to your website with customer quotes and recommendations, or implement a ratings section where users can rate your products.

After a customer makes a purchase, you can ask them for their feedback in a follow-up email.

Use high quality visuals

If you want customers to buy your products when they can’t see them in a physical store, you need to display high-quality product images, giving them a clear sense of what they are buying. Make sure you can zoom in and out on your photos – and make sure you highlight the top features and benefits.

In addition to high-quality images, you can also include videos, especially if you are selling a product that requires a demonstration.

Designing and running a great e-commerce website is not an easy task, but now that you know some of the best practices, you can start identifying the changes that need to be made to improve conversion rates and increase sales.

At Appetite Creative, we create website designs in all shapes and sizes. This includes websites that are tailored to the brand, and take care of all technical aspects to ensure that everything works efficiently and effectively, delivering solid sales and attracting potential customers.

So what are you waiting for? Give your ecommerce site the overhaul it deserves today.

Jenny Stanley is the Managing Director of Appetite Creative.

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