Marketing Agency

How to choose your digital marketing agency?

How to choose your digital marketing agency?
Written by publishing team

Are you responsible for marketing your business and have new projects coming up? Are you looking for a digital marketing agency to achieve new goals?

This article will help you choose your future provider partner, and finally advance your digital marketing strategy for good.

Today, the vast majority of companies have recognized the value of digital marketing to enhance their results. The skills needed and the time needed to devote them lead some to call in an external service provider, a digital marketing agency.

In order to find the ideal partner, the person who will lead your projects to success, we offer you some criteria that will help you choose and achieve your goals.

1- Determine your exact needs and goals

Before you rush to find the perfect digital marketing agency like shout digitalIt is necessary to define precisely what your needs are. In other words, it’s about discovering what your web agency can do for you. do you want to:

Increase your visibility on search engines and social networks?

To increase traffic to your website?

Improve brand awareness?

To attract new clients? Generate qualified leads?

Increase sales?

These are all questions that will help you refine your application, define your ultimate goals, and determine what type of digital marketing agency is most relevant to a partner. And yes, digital marketing is a broad subject with multiple disciplines.

2- Select the appropriate type of agency for your project

It may also be helpful to decide what type of agency will meet your needs.

creative agency

Agency specialized in the sector of activity, for example household equipment, or B2B

An external agency, mastering the use of Google Ads, Facebook Ads, and Display Ad campaigns,

An inbound marketing agency that is able to build natural traffic to your site thanks to content

search engine optimization agency

Website creation agency

Once you have clearly defined your needs, it’s time to write your specifications. This document should be produced with great care, as it will allow the required agencies to fully understand your problem and sensitivities. Through the specification, you must succeed in conveying all the elements that will make it possible to understand the DNA of the company and its strategic vision. Thus, agencies will be able to craft a personalized digital marketing offer rather than a standardized one. Our tip for crafting specs: Take your time to save more when choosing the best digital marketing agency australia!

3- Determine the selection criteria

The second step is to define the selection criteria and their degree of impact.

Experience and skills

If this sounds logical, remember that your choice of agency should largely be made on the basis of their experience and skills. These items are essential if you want to make sure that you are dealing with the right partners! In terms of experience, it is mainly about knowing the agency’s customer references. Who have you worked for before? Do these companies work in my field? What are the tasks assigned to him?

For skills, feel free to ask the agency to show you the achievements that match your application, or examples of achievements. Most of them also have a portfolio available on their website or customer testimonials: you are free to consult them! This will allow you to get a clear idea of ​​what the agency can achieve and form your own opinion. On the other hand, make sure that the agency is well qualified for the project you are applying to them. For example, if you want to improve your SEO, make sure the agency team is made up of SEO experts.


This is an aspect that should not be overlooked as you will have to work and collaborate together. As such, ask to meet with the teams and the project manager who will be working with you specifically. This exchange will be an opportunity to concretely talk about your project to interested people and find out their state of mind. Now is also the time to put a face to the name and thus build a relationship of trust.

the price

Obviously, this criterion is a weighted component of your decision making. Be careful, however, not to get carried away by the very tempting prices. Read the quote carefully to make sure it covers all of your requests. Take a closer look at the various proposals and options available.

How many agencies should I contact?

Before making any contact and in order not to waste a lot of time, make the first choice. Choose between 3 and 5 agencies max! Then send them your specs and call them to see if this project is of interest to them. If this is the case, make an appointment to discuss your issue.

About the author

publishing team