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How to Choose the Best Website Building Platform for Your Agency

How to Choose the Best Website Building Platform for Your Agency
Written by publishing team

Design agencies are in great demand, as almost everyone needs to increase their digital footprint these days. But not everyone has the technical skills or know-how to create a visually stunning, intuitive and searchable website. This is where agencies come into play.

Fortunately for agencies and their clients, there are many web design platforms out there that make the task straightforward, efficient and even (moments) timely.

The right website builder should give agencies flexibility to create and expand over time as well. So this limits the playing field.

WordPress is often the first tool that comes to mind. However, this platform can be unnecessarily complex, buggy and expensive.

What most agencies need is a feature-rich, easy-to-use, powerful yet easy-to-use platform. Choose one with very few features, and soon enough, you will face growth limitations; Too many, and you’ll be swept down by unexplained chaos and confusion. So let’s stick to the middle of the road.

To help you separate the wheat from the chaff, we are going to analyze three of the best website building platforms today. We hope this helps you determine the one that is best suited to your growing agency’s needs.


Like many website builder groups, doubt It is a fully optimized multi-screen website builder platform. Duda is well suited for small and medium-sized businesses, as this is their primary audience.

Duda offers countless beautifully designed templates, a drag-and-drop interface, e-commerce options, and a plethora of elements for design agencies to work with for emerging brands. Using Duda helps simplify website development. As the site puts it, Duda digital publishers average more than 50% reduction in website build times.”

This is a bold claim for agencies looking to improve on-site production and delivery times. Duda has a lot to offer in this regard.

First, Duda’s white label options allow agencies to create a fully immersive, customized experience that screams of professionalism. This includes compelling options for custom login screens, custom color, logo implementation features, and other branding options. Duda also offers user migration and “content injection” options to help migrate existing sites to its platform. It also contains features Unique templates that can be automatically pre-populated with customers’ business information.

On the communications front, Duda’s white label features provide automated email creation components that deliver to customers Site statistics, analytics, and setup instructions for their accounts. In addition, the content collection form makes it easy to submit customer data sheets that include instructions on how to submit exactly what is needed to create a stunning website.

What helps make Duda a prime choice for agencies is its rich team collaboration and client management options. Through this builder, users can create unique dashboards for clients, allowing different roles and permission levels based on their technical prowess; This includes potential access to publishing and editing permissions, enabling e-commerce, developer access, and more.

What’s particularly special is that Duda provides agencies with a custom widget builder. This allows brands to not only integrate third-party services, but also create unique and original user interface elements for customers. This feature can help agencies deliver huge customization value to building clients.

Of course, Duda has developer capabilities for HTML/CSS/JavaScript integration, automatic SSL certificate (for white label dashboards), and gives a great deal of freedom for SEO optimization.

Square Space

Square Space It is one of the most popular website builders on the market today, and for good reason.

Like Duda, Squarespace features stunning, mobile-responsive, eye-catching, and polished templates.

This platform provides users with various design options to help customize websites and give them a more branded look. Like the previous platform, Squarespace allows users to customize the look of their site without having to dive into programming languages; This greatly simplifies operations for designers. Though, if requested by the customer, markup can be applied for a more customized destination.

However, when compared to Duda, Squarespace is less intuitive; This can slow things down and cause frustration.

Squarespace lacks scalability, and SEO is minimal. Moreover, the integration features of Google Analytics, Search Console, Facebook Retargeting, and other necessary marketing elements are hidden within the platform’s advanced settings and need to be added using the Code Injector tool. This isn’t quite right for a novice client or programmer, but at least these features are there.

When a brand expands its offerings, customers are more likely to demand the implementation of a variety of third-party apps or extensions to improve functionality. This is where the platform epicly falls short of the mark as an fFeatures must be rolled out by Squarespace.

Another drawback of Squarespace is its responsiveness. While the site claims to promote responsive designs, site contents can often change when viewed on mobile devices. This means that users will likely not have complete control over the appearance of their sites, which can certainly be a problem for agencies, as clients demand certain levels of uniformity and professionalism.

But Squarespace has a strong audience for several legitimate reasons. Functional and beautiful websites can be created in a fraction of the time, and updates, articles, photos, videos, and blogs are in sync to create and publish.

The tool makes integration with other platforms such as MailChimp, Gmail, Facebook and oodles more marketing and social interfaces – they know how to play well with others. It is a very, very good option if ease and speed are a priority for your agency.


Wix It is another popular option, but it has its own set of pros and cons as well.

This platform has over 500 templates made by professional designers, making custom designs a breeze. These come pre-filled with content, which means that designers only need to replace existing assets with their own materials.

The platform’s drag-and-drop builder makes site assembly easy. Wix also features a new AI-based system that automatically creates the first draft of a site for its users.

On the downside, Wix makes switching site designs quite an effort. If you choose another design later, you will need to re-enter your content again. It’s essential to feel certain about the form before diving into it. This can be a major problem for agencies looking to improve their efficiency as clients may want to apply a different model later in the process, which ultimately leads to a massive slowdown in production.

This also doesn’t make it simple when a brand is expanding and a customer’s offerings need to be realigned.

Wix is ​​also not SEO friendly. This is the single most common issue raised by Wix users; There are many notes that SEO is not a strong fit, so it requires that you have your own SEO expertise to ensure you don’t forget about Google’s algorithms. Again, this can lead to major problems for less technically inclined customers.

However, if you have your own expertise in SEO, Wix can be an excellent choice for new businesses and those who need a stunning site with intuitive versatility.


You know what your agency really needs to get a complex and impressive website up and running. Narrow your focus to these three excellent offers and find the one that meets most of your business needs.

Choose a site that will enable your company to convert professional websites as quickly as possible, and that will allow you to scale with minimal problems.

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