Marketing Agency

How NIL Money Is Being Spent

How NIL Money Is Being Spent
Written by publishing team

The first NBA All-Star fan vote returns are in and Stephen Curry (2,584,623) and Kevin Durant (2,360,435) are the biggest vote holders. LeBron James finished third with 2,018,725 votes. The All-Star Game takes place on February 20 in Cleveland.



UCSD Athletics/Design: Alex Brooks

As NCAA athletes secured the rights to their names, photos, and the like on July 1, there has been a whirlwind of activism from athletes, brands, schools, donors and alumni.

Six months later, the industry is still new – with many uncertainties remaining. But one piece of advice is clear: thousands of athletes are now at least getting richer.

Football players dominated the Nile Square, and they signed 47% off deals, according to supports. The rest of the top five:

  • Women’s basketball – 27.3%
  • Men’s basketball – 15.6%
  • Women’s volleyball – 2.4%
  • baseball – 1.1%

An athlete can make Averaged $4,923 Per agreement for “multi-activity” endorsement, per supports. Content creation can generate over $3,000 per item, and a personalized theme can pay around $1,700 per hour.

Deals, deals, deals

There have been rumors that some athletes, such as Alabama quarterback Bryce Young, have already at least done 1 million dollars. Although not all financial terms of the deals are disclosed, here are some of the highlights:

  • Gatorade caught up with the UConn phenomenon Big Bakers Nike signed a UCLA football player Raylene Turner.
  • Steve Curry has partnered with Okun University’s first student Azzi Fad, and Tom Brady recruited 10 athletes To promote his new clothing brand.
  • Team-wide deals are becoming popular, although at least two are under investigation. Build Bar, for example, has introduced partnerships to The whole BYU football team Tuition costs are paid.

In the next six months, it is possible that there will be more regulations introduced in the NIL industry – but the portals are clearly open.

Rob Schumacher-USA TODAY Sports / Styling: Alex Brooks

Over the summer, China said it aimed to grow its sports industry to $773 billion by 2025.

But the lofty goal comes on the heels of a dismal announcement. Last week, the nation revealed that its sports business industry Lost 33 billion dollars in the year 2020.

It recorded a total output of 431 billion dollars, with a total value of – 7.2% less of its 2019 value of $464 billion.

  • The value of stadiums and other sports venues decreased by 20.2%.
  • The sports agency and design sector saw a decrease of 16.9%.
  • Some sectors have grown – such as sports media and education.

The report attributed the decline to the ongoing global pandemic.

bouncing back

China has a chance to stimulate its sports economy with the 2022 Winter Olympics in Beijing, which kick off on February 4, but there are wrinkles that may complicate how much money the Games can pump into the Chinese sports economy.

the Variable height Omicron It posed a major challenge for the Winter Games, raising questions not only about whether travel and competition would be disrupted, but whether they would ever be held.
diplomat provinces By the United States, Canada, the United Kingdom and Australia over human rights abuses in China, he also threw an air of scandal around the Olympics.


Drone Racing League is set to launch a crypto-focused video game by Playground Labs, a developer of blockchain, metaverse, and web3 games based in New York.

The two companies will work together to build a virtual version of DRL AlgorandCryptocurrency platform. In September, the DRL approved a five-year term, 100 million dollars Dealing with Algorand, as well as a growing list of crypto companies that embrace esports.

The development of the gaming title will be supported by Hivemind Capital Partners, a $1.5 billion The cryptocurrency investment fund, which was launched by former Citi CEO Matt Zhang in November.

  • DRL, which features drone pilots racing through courses to compete for cash prizes 200 million dollarsAccording to the Pitchbook.
  • The league is almost up 75 million Fans are worldwide and continues to expand during its sixth season, which began on September 29 and is scheduled to end on February 20.
  • I got a partnership in October with Mathematical genius To bring racing into licensed sportsbooks.

growing popularity

DRL’s Christmas Day event was broadcast live by 20 million Fans on Twitter and watched viewership on NBC rights holder the league are exceeding this mark.

The global drone market is expected to reach $92 billion By 2030, at a 25% annual growth rate, according to ABI research.

The New York-based tech intelligence firm roughly predicts that 63 billion dollars Of this revenue will be earned commercially, excluding the use of the military, police and public surveillance.

Vision Mojo / Design: Alex Brooks

A startup is betting on a new frontier in wearable fitness devices: contact lenses.

Lift Mojo Vision Contact Lens Developer AR 45 million dollars In a roundup of the B-1 series, the company announced this week.

The tour brought in amazon alexa boxand PTC, Edge Investments, HiJoJo Partners, and current investors including NEA, Liberty Global Ventures, Advantech Capital, Dolby Family Ventures and Motorola Solutions.

Mojo Vision also announced it Adidas You will be joining a list of new fitness partners helping to develop technology that combines augmented reality, wearable devices and fitness tracking.

“Our partnerships with these leading brands will give us valuable insights into user behavior in the sports and fitness market,” said Steve Sinclair, Head of Product and Marketing at Mojo Vision.

The purpose of this cooperation Introducing an all-new form factor to athletes with easily accessible and useful performance data at the moment.”

  • The round brought Mojo Vision’s total funding to $205 million.
  • In July, Disney announced that Mojo Vision would be part of its accelerator program, which helps tech companies spur their growth.

vision

While Mojo Vision focuses on athletes, fitness enthusiasts, and people with certain visual impairments, the company envisions using situations such as users entering virtual reality by closing their eyes, doctors seeing patient information just by looking at them, and translating foreign languages ​​in real time.

Mojo Vision uses eye tracking technology to allow the user to control the visual overlays.


  • Tokyo video game publisher owns Nexon Sold A 38% stake for $400 million in AGBO, a film and television production company led by film directors Joe and Anthony Russo.
  • Allen Media Group will release Sports.TV, a free streaming service. The platform will bring together an array of sports, news, movies, and entertainment networks, as well as local broadcast stations.
  • Meruelo Gaming has teamed up with NHL’s Arizona Coyotes to launch SaharaBets, a digital sports betting platform that will launch its online sportsbook on January 12.
  • The Buccaneers released Antonio Brown on Thursday, ending a dramatic chain of events on and off the field – and making his future even more uncertain. Subscribe to the Sports section for more information about the wide receiver and its controversial split with the Buc.

* All times are EST unless otherwise noted.
* Odds / fonts subject to change. Terms and conditions apply. See Draftkings.com/sportsbook for details.

Are you a fan of NIL’s impact on college sports?

Wednesday’s answer
40% of respondents may consider purchasing VR fitness products or games.


About the author

publishing team